{"id":540,"date":"2008-10-23T18:48:42","date_gmt":"2008-10-23T22:48:42","guid":{"rendered":"http:\/\/blog.local\/?p=540"},"modified":"2008-10-23T18:48:42","modified_gmt":"2008-10-23T22:48:42","slug":"marketing-through-action","status":"publish","type":"post","link":"https:\/\/blog.local\/marketing-through-action\/","title":{"rendered":"Marketing through Action"},"content":{"rendered":"<p>I was reflecting on an opportunity that is coming up, a big budget with a big client&#8230;<\/p>\n<p>What would I do? and the common thread was to<\/p>\n<p><strong>Invoke action<\/strong>. Why?<\/p>\n<p>Well new initiatives are now transparent (and you should stimulate this) which communicates a message.<\/p>\n<p>For example::<\/p>\n<ul>\n<li>CEO on Twitter -&gt; We are listening.<\/li>\n<li>Customer Helplines with real people (no computers&#8230;) -&gt; We value you<\/li>\n<li>Product Development stemming from customer feedback -&gt; We&#8217;re here to help you succeed<\/li>\n<\/ul>\n<div><strong>Actions speak louder than words<\/strong>.<\/div>\n<p><\/p>\n<div>Tough times stimulate action (and typically the best ROI) but&#8230;<\/div>\n<div>You need to focus on <strong>marketing through action<\/strong>\u00a0no matter the context.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I was reflecting on an opportunity that is coming up, a big budget with a big client&#8230; What would I do? and the common thread was to Invoke action. Why? Well new initiatives are now transparent (and you should stimulate this) which communicates a message. For example:: CEO on Twitter -&gt; We are listening. Customer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23,756,836,1079],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/540"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}