{"id":5533,"date":"2017-03-21T13:26:30","date_gmt":"2017-03-21T00:26:30","guid":{"rendered":"http:\/\/blog.local\/?p=5533"},"modified":"2017-03-21T13:26:30","modified_gmt":"2017-03-21T00:26:30","slug":"making-machine-learning-ai-practical","status":"publish","type":"post","link":"https:\/\/blog.local\/making-machine-learning-ai-practical\/","title":{"rendered":"Making Machine Learning \/ AI Practical"},"content":{"rendered":"

One thing we’ve (at Nudge) been toying with and discussing for the last two years is – what’s the best play for machine learning for marketers?<\/p>\n

There’s a lot of hype.<\/p>\n

And of course, being in the marketing world, only amplified this.<\/p>\n

Our lens has been, how does it make you super human? What can it do, practically, today, that makes you better at your job?<\/p>\n

Till we found that, we weren’t gonna touch it.<\/p>\n

But now I’m excited to share, we’ve got the beginnings of it. The team built a CommonSenseBot<\/a>, which scans brands content, to find what is or isn’t working. Then lets you know.<\/p>\n

Easy.<\/p>\n

We flipped the switch on it and just had it running in parallel. Within a few days it caught a major<\/strong> problem on a campaign, which had it not been identified could have cost the client a lot of money. More money than they pay us! (Yes we need to charge more ha).<\/p>\n

Each week we are adding new components as we operationalize our knowledge and experience into it.<\/p>\n

As we expand, we’re able to tap machine learning to identify potential problems and wins FASTER through predictions, thus minimizing that time to respond.<\/p>\n

To me this passes our test, it’s smart, it’s consumable, it makes your better at your job – and it doesn’t add anything more to your plate. i.e. it does make you superhuman!<\/p>\n

The future of this space is not AI as a sector, it’s of smart products which use it to simply enhance and do a better job.<\/p>\n

Part of our product inspiration has been Marsbot<\/a>, a subproduct of FourSquare, which makes recommendations based on where you’ve checked in before, passively in the background. If you haven’t tried it, do check it out.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

One thing we’ve (at Nudge) been toying with and discussing for the last two years is – what’s the best play for machine learning for marketers? There’s a lot of hype. And of course, being in the marketing world, only amplified this. Our lens has been, how does it make you super human? What can […]<\/p>\n","protected":false},"author":1,"featured_media":5534,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5533"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=5533"}],"version-history":[{"count":3,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5533\/revisions"}],"predecessor-version":[{"id":5537,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5533\/revisions\/5537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media\/5534"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=5533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=5533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=5533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}