{"id":5548,"date":"2017-06-28T05:22:10","date_gmt":"2017-06-27T17:22:10","guid":{"rendered":"http:\/\/blog.local\/?p=5548"},"modified":"2017-06-28T05:22:10","modified_gmt":"2017-06-27T17:22:10","slug":"how-the-open-web-is-changing","status":"publish","type":"post","link":"http:\/\/blog.local\/how-the-open-web-is-changing\/","title":{"rendered":"How the open web is changing"},"content":{"rendered":"

There’s been a lot of chatter around the death of the open web.<\/p>\n

Around the growth of platforms.<\/p>\n

I’ve also been part of that chat.<\/p>\n

What’s emerging, is a layer of closed apps, where we consume the internet.<\/p>\n

But the undercurrent, is that they are all connecting, being built on top of each other. APIs are connecting multiple tech stacks.<\/p>\n

The web or mesh as we see it still persists.<\/p>\n

It’s not that the open web is dying its that it is changing – and right now we are in the middle of that change from HTML static files to a fully programmable and algorithmically driven web.<\/p>\n

As users, we pick the algorithms we want through our selection of apps that we want to consume.<\/p>\n

At a basic level, If This Then That<\/a> is an example, it’s taking each of our existing apps and helping connect them.<\/p>\n

What’s missing though? An open standard for the rendering and handshakes between different apps.<\/p>\n

All this chatter around Facebook viewability (seeing if an ad is seen by real eyeballs or not), it’s a challenge as there isn’t a standard for the container for which viewability is going to be loaded in to. There is a standard for how viewability is measured.<\/p>\n

What’s the outtake? It’s an amazing time to be in the market as it evolves – but my take is the web remains open it just doesn’t feel like it. Yet.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s been a lot of chatter around the death of the open web. Around the growth of platforms. I’ve also been part of that chat. What’s emerging, is a layer of closed apps, where we consume the internet. But the undercurrent, is that they are all connecting, being built on top of each other. APIs […]<\/p>\n","protected":false},"author":1,"featured_media":5549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5548"}],"collection":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=5548"}],"version-history":[{"count":1,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5548\/revisions"}],"predecessor-version":[{"id":5550,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5548\/revisions\/5550"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/media\/5549"}],"wp:attachment":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=5548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=5548"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=5548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}