{"id":5712,"date":"2018-04-17T07:56:55","date_gmt":"2018-04-16T19:56:55","guid":{"rendered":"http:\/\/blog.local\/?p=5712"},"modified":"2018-04-17T08:03:55","modified_gmt":"2018-04-16T20:03:55","slug":"car-shows-marketing-terrariums","status":"publish","type":"post","link":"https:\/\/blog.local\/car-shows-marketing-terrariums\/","title":{"rendered":"Car shows are marketing terrariums"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5715\" src=\"http:\/\/blog.local\/wp-content\/uploads\/2018\/04\/IMG_0050-1024x768.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/blog.local\/wp-content\/uploads\/2018\/04\/IMG_0050-1024x768.jpg 1024w, https:\/\/blog.local\/wp-content\/uploads\/2018\/04\/IMG_0050-300x225.jpg 300w, https:\/\/blog.local\/wp-content\/uploads\/2018\/04\/IMG_0050-768x576.jpg 768w, https:\/\/blog.local\/wp-content\/uploads\/2018\/04\/IMG_0050-1832x1374.jpg 1832w, https:\/\/blog.local\/wp-content\/uploads\/2018\/04\/IMG_0050-1376x1032.jpg 1376w, https:\/\/blog.local\/wp-content\/uploads\/2018\/04\/IMG_0050-1044x783.jpg 1044w, https:\/\/blog.local\/wp-content\/uploads\/2018\/04\/IMG_0050-632x474.jpg 632w, https:\/\/blog.local\/wp-content\/uploads\/2018\/04\/IMG_0050-536x402.jpg 536w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>I am a bit of a car guy AND a marketer.<\/p>\n<p>What I enjoy attending the auto shows, is how layered the products are.<\/p>\n<p>There is a car for every customer segment, with price &amp; feature differentiation. And at the auto shows you can browse and see how they&#8217;re tackling each segment all in one place.<\/p>\n<p>They have their tiered marketing;<\/p>\n<ul>\n<li><strong>Brand<\/strong>, the big launches, the hype reel, the billboards.<\/li>\n<li><strong>Product marketing<\/strong> at the dealer level, YouTube reviews, car magazines &amp; blogs.<\/li>\n<li><strong>Lead-gen<\/strong> to the local dealer, through events, car builders, SEM, social.<\/li>\n<\/ul>\n<p>As a marketer, it&#8217;s just curious to be able to see the whole stack from top to bottom so transparently. But also how it adjusts year to year.<\/p>\n<p>If you&#8217;re a marketer &#8211; and you haven&#8217;t been to one, go next time, peruse.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; I am a bit of a car guy AND a marketer. What I enjoy attending the auto shows, is how layered the products are. There is a car for every customer segment, with price &amp; feature differentiation. And at the auto shows you can browse and see how they&#8217;re tackling each segment all in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1445,1444,1446],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5712"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=5712"}],"version-history":[{"count":3,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5712\/revisions"}],"predecessor-version":[{"id":5717,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5712\/revisions\/5717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media\/5713"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=5712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=5712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=5712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}