{"id":5761,"date":"2018-07-31T09:22:58","date_gmt":"2018-07-30T21:22:58","guid":{"rendered":"http:\/\/blog.local\/?p=5761"},"modified":"2018-07-31T09:22:58","modified_gmt":"2018-07-30T21:22:58","slug":"productizing-data","status":"publish","type":"post","link":"https:\/\/blog.local\/productizing-data\/","title":{"rendered":"Productizing Data"},"content":{"rendered":"<p>I spoke with a colleague on the art of turning data in to products.<\/p>\n<p>Given we live in a data-centric world there doesn&#8217;t appear to much dialogue on the topic so I&#8217;m adding some \ud83d\ude42<\/p>\n<p>Every product or service creates data. More and more companies are looking at how to build data businesses and many launch a &#8216;data&#8217; product but few will go deep.<\/p>\n<p>A lot of that is to do with product management, productizing data isn&#8217;t an easy process. In general there are a few levels to it.<\/p>\n<ul>\n<li>Level One: The sell is more data, get more than you had before.<\/li>\n<li>Level Two: Once you have sold too much &#8216;new data&#8217;, you have to swap or adjust to &#8216;curated data&#8217;.<\/li>\n<li>Level Three: Insights or recommendations, make meaning from this data.<\/li>\n<li>Level Four: Delta, show me the delta or contextualize these for me.<\/li>\n<\/ul>\n<p>Then rinse\/repeat.<\/p>\n<p>Or at least that&#8217;s the theory.<\/p>\n<p>Many companies do level one, and then at each step it drops dramatically. Why? Competition, need and market.<\/p>\n<p>Highly motivated end users will push a company to get to stage four fast. Then at that point it\u2019s continual renewal to standardize and continue to conextualize data.<\/p>\n<p>Some companies only need to get to stage one or two, or can spend years before stage three or four. That\u2019s ok. But this helps provide a framework or directionality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I spoke with a colleague on the art of turning data in to products. Given we live in a data-centric world there doesn&#8217;t appear to much dialogue on the topic so I&#8217;m adding some \ud83d\ude42 Every product or service creates data. More and more companies are looking at how to build data businesses and many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1459],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5761"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=5761"}],"version-history":[{"count":3,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5761\/revisions"}],"predecessor-version":[{"id":5766,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5761\/revisions\/5766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media\/5764"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=5761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=5761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=5761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}