{"id":736,"date":"2008-12-07T18:30:21","date_gmt":"2008-12-07T22:30:21","guid":{"rendered":"http:\/\/blog.local\/?p=736"},"modified":"2008-12-07T18:30:21","modified_gmt":"2008-12-07T22:30:21","slug":"am-i-smiling","status":"publish","type":"post","link":"https:\/\/blog.local\/am-i-smiling\/","title":{"rendered":"Am I Smiling?"},"content":{"rendered":"<p>I was after parking on Sunday in the city.<\/p>\n<p>Upon entry I was presented with:<\/p>\n<p><a href=\"http:\/\/blog.local\/wp-content\/uploads\/2008\/12\/photo0014.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-737 alignnone\" title=\"Hi, I'm a barrier arm\" src=\"http:\/\/blog.local\/wp-content\/uploads\/2008\/12\/photo0014-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>Then as we turned to go up a floor,<\/p>\n<p><a href=\"http:\/\/blog.local\/wp-content\/uploads\/2008\/12\/photo0015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-738 alignnone\" title=\"Hi, I'm a pillar\" src=\"http:\/\/blog.local\/wp-content\/uploads\/2008\/12\/photo0015-222x300.jpg\" alt=\"\" width=\"222\" height=\"300\" \/><\/a><\/p>\n<p style=\"text-align: left;\">On the wall there was also:<\/p>\n<p><a href=\"http:\/\/blog.local\/wp-content\/uploads\/2008\/12\/photo0017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-739 alignnone\" title=\"Hey, I'm a wall\" src=\"http:\/\/blog.local\/wp-content\/uploads\/2008\/12\/photo0017-222x300.jpg\" alt=\"\" width=\"222\" height=\"300\" \/><\/a><\/p>\n<p style=\"text-align: left;\">And so then with a smile on my face, I went off on my business.<\/p>\n<p style=\"text-align: left;\">Returning an hour or so later, I noticed this on the lift doors:<\/p>\n<p><a href=\"http:\/\/blog.local\/wp-content\/uploads\/2008\/12\/photo0018.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-740 alignnone\" title=\"Sum up\" src=\"http:\/\/blog.local\/wp-content\/uploads\/2008\/12\/photo0018-222x300.jpg\" alt=\"\" width=\"222\" height=\"300\" \/><\/a><\/p>\n<p style=\"text-align: left;\">This is so well executed, once one person in the car had seen it, everyone else checked out the next one.<\/p>\n<p style=\"text-align: left;\">Finally upon exit there was another one on the barrier arm.<\/p>\n<p style=\"text-align: left;\">Great concept, it was interesting enough to make me smile and tell others.<\/p>\n<p style=\"text-align: left;\">Now that its been done once though, it&#8217;s become disposable&#8230;.\u00a0<\/p>\n<p style=\"text-align: left;\">(but still neat huh?)<\/p>\n<p style=\"text-align: left;\">How can you take what worked here for your own campaign? can you make that into a business? maybe.<\/p>\n<p style=\"text-align: left;\">What made this work?<\/p>\n<ul>\n<li>Located in high traffic area<\/li>\n<li>No dilution or prior ads in this space<\/li>\n<li>Target market, everyone that sees it is in a car (which is insurable)<\/li>\n<li>Stress situation, slight stress as you drive in a parking building to not hit anyone or anything<\/li>\n<li>Reinforcement: at the lift, upon exit<\/li>\n<li>Funny, interesting, remarkable, worth commenting about<\/li>\n<\/ul>\n<div>Can you <strong>take these elements<\/strong> away and <strong>apply them to your own spreading of ideas?<\/strong> give it a shot, who knows where it may end up.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I was after parking on Sunday in the city. Upon entry I was presented with: Then as we turned to go up a floor, On the wall there was also: And so then with a smile on my face, I went off on my business. Returning an hour or so later, I noticed this on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[67,71,811,836],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/736"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=736"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/736\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}