{"id":753,"date":"2008-12-09T22:20:16","date_gmt":"2008-12-10T02:20:16","guid":{"rendered":"http:\/\/blog.local\/?p=753"},"modified":"2008-12-09T22:20:16","modified_gmt":"2008-12-10T02:20:16","slug":"job-description-marketing","status":"publish","type":"post","link":"https:\/\/blog.local\/job-description-marketing\/","title":{"rendered":"Job Description Marketing"},"content":{"rendered":"<p>Probably a couple of times a month I get a job description or two across my email, to forward to friends, field interest etc.<\/p>\n<p>I always have a flick through and to be honest I don&#8217;t think they ever put enough effort into a job description.<\/p>\n<p>A job description should communicate a story;<\/p>\n<ul>\n<li>This is the story we want the employee to make happen in our organisation<\/li>\n<li>The story as to why you should work for us<\/li>\n<li>A story about the ideal candidate<\/li>\n<\/ul>\n<p>Honestly if you have an uninspiring job description with mediocre (more often than not) copied\/pasted descriptions your going to get average employees.<\/p>\n<p>Few start ups have videos, showing the team, where you&#8217;d work, what you&#8217;re expected to do, sure I bet the results are lower but the quality would be much much higher. \u00a0That&#8217;s a story that will be perfect for one employee.<\/p>\n<p>So if your looking to bring someone on board, remember its as much a marketing decision as a culture, strategy and organsiational one.<\/p>\n<p>Have you ever been put off a job just by the description?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probably a couple of times a month I get a job description or two across my email, to forward to friends, field interest etc. I always have a flick through and to be honest I don&#8217;t think they ever put enough effort into a job description. A job description should communicate a story; This is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[354,665,667,747,1252],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/753"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/753\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}