One of the number one questions I get is:<\/p>\n
1) What do you do?<\/p>\n
2) How do you earn money?<\/p>\n
Since #1 almost requires an essay i’m going to answer #2. \u00a0<\/p>\n
Actually no I’m not as that would require answering #1 which neither of us have time for (save that for another day).<\/p>\n
The real question is how do you make a return off social media?<\/p>\n
It is all about frame of reference.<\/p>\n
Some Tv Ads are all framed around awareness, such that when you are making a purchasing decision you choose one brand over another.<\/p>\n
Social Media works on a similar wavelength, that is by turning up and participating, you are putting yourself (and your products\/services) in the frame of reference of those that also read \/ participate. \u00a0<\/p>\n
Then once they in turn have a conversation or are making a purchasing decision their experience with you floats to the top of their minds. \u00a0<\/p>\n
Why? Because they have had a real experience with you, whether it was some Marketing Advice or some chit chat about your favourite podcasts. \u00a0In such a fragmented world this is where the real value is derived.<\/p>\n
Is this directly measureable? No but neither is word of mouth (unless you engage in just one tactic) but it is rewarding.<\/p>\n
How about trends? Return is not straightforward, you need to look over the long term, over 6 months how are we trending.<\/p>\n
So when you find yourself doubting social media, remember:<\/p>\n
1) You are engaging with people.<\/p>\n
2) They may not need you now but are likely to sometime in the future.<\/p>\n
3) Once you have a relationship. \u00a0No one can compete.<\/p>\n","protected":false},"excerpt":{"rendered":"
One of the number one questions I get is: 1) What do you do? 2) How do you earn money? Since #1 almost requires an essay i’m going to answer #2. \u00a0 Actually no I’m not as that would require answering #1 which neither of us have time for (save that for another day). The […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[145,715,1059,1308],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts\/772"}],"collection":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=772"}],"version-history":[{"count":0,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts\/772\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=772"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}