{"id":854,"date":"2008-12-21T20:46:30","date_gmt":"2008-12-22T00:46:30","guid":{"rendered":"http:\/\/blog.local\/?p=854"},"modified":"2008-12-21T20:46:30","modified_gmt":"2008-12-22T00:46:30","slug":"running-a-twitter-campaign","status":"publish","type":"post","link":"https:\/\/blog.local\/running-a-twitter-campaign\/","title":{"rendered":"Running a Twitter Campaign"},"content":{"rendered":"<p>Twitter is a great platform for conversation.\u00a0<\/p>\n<p>However how could you run a marketing campaign on it?<\/p>\n<p>Criteria would be:<\/p>\n<ul>\n<li>Remarkable content<\/li>\n<li>Idea worth spreading<\/li>\n<li>Of actual benefit to those who consume it<\/li>\n<\/ul>\n<p>If you were to fulfill these, <strong>how could you spread the word?<\/strong><\/p>\n<p>Same as any strategy, plan, line up your chess pieces and execute.<\/p>\n<p>My strategy would be around:<\/p>\n<ul>\n<li>Have a<strong> series of tweets,<\/strong> to provide background information or arouse curiousity<\/li>\n<li>A <strong>follow up <\/strong>tweet with the actual subject<\/li>\n<li><strong>Stimulate discussion<\/strong> tweets.<\/li>\n<\/ul>\n<p>Then target 5 users in your niche to engage in it, with slightly different variations of the tweets.<\/p>\n<p>An example would be:<\/p>\n<ol>\n<li>bwagy: checking out this cool video @bwagy sent me<\/li>\n<li>bwagy: hilarious, check out this video from @bwagy\u00a0http:\/\/blog.local<\/li>\n<li>bwagy: what did you think? watch it here http:\/\/blog.local retweets appreciated<\/li>\n<\/ol>\n<p>Of course this only works for the criteria above and with people <strong>you have solid relationships with<\/strong>.<\/p>\n<p>It&#8217;s more of <strong>an initiative to maximise coverage <\/strong>of your first and second tier networks of your offering.<\/p>\n<p>The next step would be to do <strong>multiple timezones<\/strong> within a 24 hour period to ensure global coverage.<\/p>\n<p>You can then directly measure through tracking webpage visits and tweets (using search.twitter.com).<\/p>\n<p>That&#8217;s what I would do if I was to try and get a message out over twitter.<\/p>\n<p>This<strong> information<\/strong> is<strong> worth thousands to the right person<\/strong> so <strong>help spread it for me as its free \ud83d\ude42<\/strong><\/p>\n<p><strong>Update:\u00a0<span style=\"font-weight: normal;\">Tweet this to share:<\/span><\/strong><\/p>\n<p><em>Running a campaign on Twitter\u00a0http:\/\/tr.im\/2j8k by @bwagy [make sure to add your comments when you tweet]<\/em><\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter is a great platform for conversation.\u00a0 However how could you run a marketing campaign on it? Criteria would be: Remarkable content Idea worth spreading Of actual benefit to those who consume it If you were to fulfill these, how could you spread the word? Same as any strategy, plan, line up your chess pieces [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[594,747,811,836,1158,1172,1308,1309,1342],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/854"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/854\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}