The platform play is a common one in niche industries.<\/p>\n
It can be very successful.<\/p>\n
However a recurring problem (and downfall) is a lack of focus.<\/p>\n
Imagine your platform is like a big slab of concrete on a vacant lot. \u00a0This is your platform.<\/p>\n
It can be anything; a carpark, a basketball court, a place to throw your rubbish.<\/p>\n
Without direction it is open to interpretation. \u00a0It may even remain abandoned.<\/p>\n
There may be easy road access so people park there; maybe the sun is really bright so people sunbath, maybe there are fences so people play sports inside.<\/p>\n
As the owner of the platform, you need to pick a path<\/a>, direct the audience towards that, open up to other opportunities later.<\/p>\n If you be everything to everyone you become nothing. \u00a0<\/p>\n (For more info best read my prior posts on\u00a0Platforms\u00a0<\/em>here\u00a0<\/em><\/a>and\u00a0<\/em>here<\/em><\/a>) The platform play is a common one in niche industries. It can be very successful. However a recurring problem (and downfall) is a lack of focus. Imagine your platform is like a big slab of concrete on a vacant lot. \u00a0This is your platform. It can be anything; a carpark, a basketball court, a place […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[406,879,946,1190,1214],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/941"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=941"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/941\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"