{"id":983,"date":"2009-01-22T19:38:33","date_gmt":"2009-01-22T23:38:33","guid":{"rendered":"http:\/\/blog.local\/?p=983"},"modified":"2009-01-22T19:38:33","modified_gmt":"2009-01-22T23:38:33","slug":"relative-spheres-of-influence-change-in","status":"publish","type":"post","link":"https:\/\/blog.local\/relative-spheres-of-influence-change-in\/","title":{"rendered":"Relative Spheres of Influence, Change in"},"content":{"rendered":"
Relative spheres of influence are changing. And rapidly.<\/p>\n
They are becoming fragmented, diverse and often a group provides a sphere of influence rather than an individual.<\/p>\n
Traditionally it was friends and family who influenced your decisions, whether they be purchasing, career or clothing decisions.<\/p>\n
Instead we had become much more transparent.<\/p>\n
Suddenly your favourite blogger is providing you with business advice, your purchasing decisions are judged by average ratings on IMDB, your clothing is dictated by international fashion rather than local.<\/p>\n
Firms have yet to wake up and realise this.<\/p>\n
Some get it. \u00a0Others still struggle.<\/p>\n