How can my friend who is a one man band charge $175\/hour excl gst one year and only $50\/hr two years ago.<\/p>\n
Simple he created scarcit<\/strong>y<\/strong>.<\/p>\n He is in a unique position where he is the guy to get<\/strong>.<\/p>\n Resources in scarcity cost more and clients are happy to pay it as they realise how scarce he is…<\/p>\n So think about it, how can i become scarce in my industry?<\/p>\n Ideas:<\/p>\n – Be the best at it or at a unique mix ie social media in the public sector<\/p>\n – Build your personal brand<\/p>\n – Limit availability…i only work 20\/hours a week and only have 5 clients<\/p>\n – Be different<\/p>\n – Do something no one else will ever do ie transparency in a walled garden industry<\/p>\n Sure you can come up with a few of your own.<\/p>\n