{"id":1999,"date":"2009-07-09T17:46:42","date_gmt":"2009-07-09T21:46:42","guid":{"rendered":"http:\/\/blog.local\/?p=1999"},"modified":"2009-07-09T17:46:42","modified_gmt":"2009-07-09T21:46:42","slug":"branding-101","status":"publish","type":"post","link":"https:\/\/blog.local\/branding-101\/","title":{"rendered":"Branding 101"},"content":{"rendered":"<p>Please avoid specific industry terms, like &#8216;Ben Young Property&#8217;. \u00a0What if after 5 years you want to sell up? Or you find property isn&#8217;t your market.<\/p>\n<p>By <strong>being too specific you box yourself into a corner<\/strong>.<\/p>\n<p>You are<strong> far better off <\/strong>using something like bwagy, Nike or Starbucks that way over time <strong>you can evolve the brand<\/strong> to mean more than what you originally intended.<\/p>\n<p>Create your own term then <strong>associate meaning<\/strong> to it, that way as your <strong>business evolves so can your brand<\/strong>. \u00a0<strong>Literal<\/strong> terms tend to halt this as they have <strong>literal meaning<\/strong>. \u00a0And there is nothing worse than <strong>putting a limit<\/strong> on your business from the get go.<\/p>\n<p>What if Nike had been called &#8216;Fast Shoes&#8217;, could they have evolved into Basketball? Swimming? Fitnesss? I doubt it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Please avoid specific industry terms, like &#8216;Ben Young Property&#8217;. \u00a0What if after 5 years you want to sell up? Or you find property isn&#8217;t your market. By being too specific you box yourself into a corner. You are far better off using something like bwagy, Nike or Starbucks that way over time you can evolve [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7,168,169,444,747],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1999"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1999"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1999\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}