{"id":3520,"date":"2010-08-25T17:04:06","date_gmt":"2010-08-25T21:04:06","guid":{"rendered":"http:\/\/blog.local\/?p=3520"},"modified":"2010-08-25T17:04:06","modified_gmt":"2010-08-25T21:04:06","slug":"have-you-heard-this-get-it-off-itunes","status":"publish","type":"post","link":"https:\/\/blog.local\/have-you-heard-this-get-it-off-itunes\/","title":{"rendered":"Have you heard this? Get it off iTunes."},"content":{"rendered":"<p>Seth Godin has stirred up a lot of discussion with his statement that <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2010\/08\/moving-on.html\" target=\"_blank\">he won&#8217;t be producing books the traditional way anymore<\/a>.<\/p>\n<p>His key point, is that there is a huge amount of friction in spreading an idea via books, with digital the friction to becoming a fan is very very low.<\/p>\n<p>It all starts when we discover something, just like a band, we get a few tidbits, suddenly we&#8217;re nodding our head, I like it!<\/p>\n<p>20 years ago you would then seek out another book or record to get more of the good stuff. Unfortunately you might have to backorder or wait 9 months till the next album came out.<\/p>\n<p>Now though it&#8217;s more instant you can peruse a back catalog within a few hours; read a series of ebooks, download all the albums off iTunes, read a years worth of blogs. You can go from interest to raving fan with (again) very little friction.<\/p>\n<p>So Seth, I understand why, you&#8217;re right ideas can spread much much easier online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin has stirred up a lot of discussion with his statement that he won&#8217;t be producing books the traditional way anymore. His key point, is that there is a huge amount of friction in spreading an idea via books, with digital the friction to becoming a fan is very very low. It all starts [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[100,510,661],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3520"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=3520"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3520\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=3520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=3520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=3520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}