{"id":5356,"date":"2016-05-03T02:35:10","date_gmt":"2016-05-02T14:35:10","guid":{"rendered":"https:\/\/blog.local\/?p=5356"},"modified":"2016-05-03T02:35:10","modified_gmt":"2016-05-02T14:35:10","slug":"why-ab-testing-never-took-off","status":"publish","type":"post","link":"https:\/\/blog.local\/why-ab-testing-never-took-off\/","title":{"rendered":"Why A\/B Testing Never Took Off"},"content":{"rendered":"
By the time you publish something online you’ve done all the hard work, the heavy lifting. You’ve been through design and copywriting, you’ve set up all the goals.<\/p>\n
The inertia to get it live is so high that it’s too hard to overcome that again to optimise.<\/p>\n
Even though it clearly makes sense.<\/p>\n
But so,A\/B Testing is incredible but how do you break that out so more people use it?<\/p>\n
Predictive Insights.<\/p>\n
Taking the A\/B Insights and getting them further up the production timeframe.<\/p>\n
Letting people upload their website code – and getting insights as they’re producing it.<\/p>\n