Archive for the 'Blog' Category



Giving something back

Philanthropy in the past has been limited to individuals of mass wealh or huge companies.

However every one does do their bit helping one another out and their local causes.

We view Philanthropy as out of our reach…. for now… maybe later in life.

Causes such as Kiva unlock this and unleash the long tail.  So we can all engage in helping others out (in $25 usd increments).

Kiva provides a platform for people like you and me to provide funds to micro finance companies in developing and third world countries.  On this platform you invest in their project or business and in return they provide blog updates and knowing you’ve had a direct hand in helping someone else out.

Your investment doesn’t end there.  Once its repaid you get the money back and can reinvest it in others.  Yup you get every cent back.

As a bit of a hobby economist this concept is awesome, using the multiplier effect (looking at how additional investment will flow in an economy) you can find how many times your investment will flow through the economy.  Simply 1/percentage of savings ie in Peru the savings levels are 17% so 1/.17 = 5.9.  Meaning your investment will add ~ $125 to the gdp of Peru.

Thats only on a basic level, there are further flow on effects.

So my idea to you is:

  • Create a philanthropy focus in your company, commit some money to invest in projects like kiva.
  • Let your employees pick the companies to invest in and follow their progress.
  • Take it a step further and match the lend that your employees place in Kiva.
  • Get your family together and place a loan in a business.
  • Get your workmates together and all join in to support 1 business.
  • Your local group such as Rotary / Lions or your church could support causes on this and get your members to keep up to date with what is happening.
  • Help Kiva out with their operation costs by sending them a donation.

You can check out Kiva at www.kiva.org (my lender loan page is here).  Facebook group is here.

So jump on, lend some money, help make a direct difference and see what happens.

Your marketing decision can help others too.

August 31st, 2008

Mash Ups new terminology for?

Mash Ups… let’s mash up two pieces of information that aren’t typically associated with each other.

Mash ups are old hat.

Rice with seaweed? rice, seaweed…eww boring.  Combination = Sushi. Yum!

Music with shoes? No way.  Ipod + Nike’s = Exercise info.  Give me it now!

Maps with Traffic? huh? Analytics + Maps = Business Intelligence.  Can’t get enough of it!

Mash ups are just same old creative out of the box thinking…

Same game, different name

August 28th, 2008

The Great Beer Run

The best story ever told to kiwi’s

Put a speights ale house on a freighter

Take it to london

We need 4 blokes to man it

The greatest beer run of all time

120,000 kiwi males applied…. thats 6% or about 1 in 19 of ALL males in new zealand…

Crazy numbers

The story for them is i drank speights all the way to the uk on the greatest beer run of all time…

What a story!

What story can you tell?

August 26th, 2008

Platforms are about opportunity

Platforms are about opportunity.

Using our platform imagine the possibilities.

Using Fontera (a milk co-operative) as your platform you can suddenly reach unreachable markets.

Using Facebook as a platform you can engage with your customers in new ways.

Using Basecamp as a platform to organise your business from you can suddenly run your business from any location easily.

I have written about Platforms before but I’ve been chewing them over moreso of recent.

How can I turn these resources into a platform for others? How could I modify our systems to provide a platform for others (and operate as a saas)

Some ideas i’ve had is:

Turn my productivity system into a platform for others to use

Turn our research writing systems into a service to other organisations wishing to collate information

Turn our Marketing systems into Software as a Service

Stop and think about your existing systems / services, could you rebundle those into a platform? Maybe you should? or maybe just critically thinking about it will help you manage your existing resources or platforms better.

August 24th, 2008

Big Buck Bunny

Big Buck Bunny.

Great video.  Check out www.bigbuckbunny.org (stream via vimeo here).

Big Buck Bunny was created to showcase the Blender software.

What better way to sell a product (although as its open source funded by donations not direct selling) than to show us of its capabilities.

Reminds you of classic sales.

Sell the sizzle.  The great animations you can make.

Don’t sell (pitch) me.  Show me.

August 21st, 2008

The Infinity Assumption

Content is king is the oldage saying of Internet Marketing

It still is (we’re still telling stories right)

However is your content scalable?

Have you maximised the opportunity for it to spread?

If not.  Your wasting time.  Build some systems now for all content.

Make the infinity assumption.  My content will be out there for infinity.  Surely i should put some systems in now to leverage the time component.

Some ideas:

  • Share via a blog
  • Share on scribd.com
  • Integrate social bookmarking (make it easy for friends to share)
  • Destroy any barriers to accessing your content
  • Get it syndicated
August 19th, 2008

Patterns

Patterns are heuristic shortcuts.

Patterns are what experts have.  It’s how doctors can sum up a patients state in a glance or how you can make snapshot judgments.

They come from experience and learning.

The are all around us, in our clothing, our behaviour, how we interact.

Identifying patterns helps in creating greater understanding.

Learning something new builds new patterns.

Doing something that makes you uncomfortable or afraid builds new patterns.

You should always be seeking new patterns!

Quite often the same patterns are everywhere.

Now use these patterns in your strategies, they will be more creative and remarkable than you ever thought possible.

(remember innovation is the application of patterns in new contexts)

August 17th, 2008

12 Hour Startup Follow up

Thursday evening I threw my 12 hour startup idea at a wall to see if it would stick.

It was at the monthly Auckland, Web Meetup (great event to meet people btw)

We did a 20×20 format.  20 slides, 20 seconds each.  So I thought i’d jump up and give it a shot.

12 Hour Startup is a way of bridging the gap between aiding traditional companies to becoming more dynamic.

Building upon my last post really is how to sell key stakeholders on trying this model.

How can you sell this to your management, It’s a marketing decision:

  • to staff it says we value your input let’s give it a go
  • to customers it says we are seeking new ways to help you
  • to management it’s driving strategic direction from sales (ideas that work)

Furthermore:

  • Validation of ideas
  • Stimulate Innovation & Creativity
  • Out of the box thinking
  • Flow on effects – employees maintaining this mindset over time

Need I continue?

Again I am seeking case studies, thanks to those that have given some feedback really appreciated

(have uploaded a copy of my presentation with basic notes, the objective was to get everyone focused on me instead of the slides, which worked)

August 14th, 2008

Marketing after the fact

Marketing after the fact should be consistent.

Case in point.

I recently canceled my storage unit at a local storage firm.

As we held a bond and prepaid a month my account was in debit.

Awesome.  At this point in time I was happy with the service, helpfulness of the company.  On my recommend list.

6 weeks later my account has still not been settled even after numerous emails.  They then post a cheque to my old address (even though i explicitly stated when i finished up my address has been changed).

Now they offer to deposit it into my account.  That’s fine.

But

From my perspective.  You have wrecked what was otherwise a positive customer experience.  Do you think I would recommend them again? Doubt it.

Marketing continues after the exchange, it is in the sizzle consumers receive, do not burn a customer because they have switched brands or ended the relationship.  That way they never come back.  Or recommend you.

August 12th, 2008

Taking a Stance

What do you do? what do you offer?

Is this clear? It should be.

You should be taking a stance. This is who we are. This is what we are about.

People love to talk about firms that take a stance. We are all about flowers. We are all about Art.

Take a stance NOW.

[Thanks to Jim Russell of Shag Gallery, New Zealand for inspiration for this. He does awesome art work. Check it out if you are driving past.]

August 10th, 2008

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates