Archive for the 'Blog' Category



Micro

Very small.

Taking something that is a regular size, making it smaller and thus reducing the commitment and opening up opportunities.

Smaller drinks for on the go.

Smaller content for greater consumption (tumblr, instagram, facebook status).

Smaller car.

PSP Slim, quadrupled sales, same product, just smaller.

What other opportunities could be created through making a micro version? Smaller, less commitment, more guidance.  Great process to undertake.

 

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August 30th, 2012

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