Archive for the 'Blog' Category



Talking to those that are worth talking to

Not everyone gets your message, and that’s good, a great community has it’s own language, a way of interacting, it’s quirks.

And it’s those very quirks that make it attractive to those in it; which make it a community, ignore the critics and listen to those who partake.

You have an audience waiting, just talk to them!

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September 30th, 2010

Exit through the gift shop

This way please, “oh look we have photos of you, would you like to buy one?”

It’s the last and final gasp to grab some value from you after a tourist adventure or visiting a destination, it’s a way for you to remember.  It’s also when your most likely to grab something that symbolises that event.

The gift shop shouldn’t ever be the last we hear from you!

What about post event? 6 months later? There’s a market there.  Getting permission and having an ongoing conversation with those that visit.  Getting them on board and reminding them of the good times, sharing with their friends, sending them a note at christmas saying hey we could send a photo direct to your relatives.

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September 29th, 2010

Being well slept

Can definitely be a competitive advantage.

If your people are more brighter, creative, responsive for the same times when your competition are just waking up it’ll make a world of difference.

So why would you discourage napping? Google doesn’t.

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September 27th, 2010

Smart People set rules (and then reallocate resources to those rules)

They define what is important, what isn’t and we divert our resources to where they get maximum impact.

And sometimes circumstances dictate these rules (as per the video below)….

What it highlights is our capacity to redivert resources to where they’re needed, we just need to set the rules for them to operate within.

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September 21st, 2010

Marketing by the numbers… and the numbers only

Spam is a numbers game, spam enough people and someone signs up, people get more savvy, means you need to spam more people.

Spam really is the result of going by the numbers too much – the more we talk to the more we hope that someone converts.

Given the cost of email is so low it works (if you get enough people).

It really is the result though of a series of decisions, made by the numbers and the numbers only.  Please be cautious marketing by the numbers, remember to step outside them, question the assumptions that build the numbers – often there’s a lot there if you dig into it.  Otherwise you end up in a situation…that’s very spammy indeed.

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September 20th, 2010

An amazing (ironic) tweet I read during the peak of the recession

Read something along these lines:

“they want to cut marketing first, ironically they don’t value it as they sit there in $200 jeans..”

Sorry I don’t have a credit (as the tweet was in passing) – but I think we’ve all seen these conversations go on over the last 18-24 months.

Do not forget the consumer, get back to people, sales & marketing – drive what drives the business.

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September 19th, 2010

So what’s been happening?!?

Had a few emails recently asking that exact question, so I thought best to publish one post and get everyone up to speed.

  • Unfortunately I’ve recently been hacked, so some of my websites (bwagy.tv, bwagy.com, thebestideasarefree.com & this blog) have intermittent issues – please excuse interruption to these.  We’re still figuring out how to stop them.
  • I’m still doing The Best Ideas are Free radio segment during RadioWammo on KiwiFM (thanks Glenn!), these are added to a YouTube playlist which you can watch at www.bwagy.tv
  • Young & Shand is growing very well, we are adding team members (yay!) – you can keep up to date with the goings on over at the Young & Shand Blog (and main site).  We also have put together a digital strategy workbook if you’re keen to have a play.
  • My wedding is getting very close (less than two months now) so yay! Very excited, we have close to everything sorted (mostly thanks to Esther who has organised most/all of it). But just forewarning this will mean some downtime on the blog late November/early December.
  • Following that, it also means my next book has had to be pushed back from Q4 this year to early next year.  Please stay tuned, it’s definitely a step up from the last one and we now have a very refined publishing system (so I can publish more frequently).
  • Oh and also we’ve been doing a This Week in Digital Marketing podcast (very cool) check it out over here, please subscribe and add to the conversation.
  • I am going to do more interviews with business people passing through New Zealand – so if you know of anyone (and can help) let me know and I’ll see if we can organise it.  It’s truckloads of fun and you guys of course get the content.

Thanks a lot guys, appreciate everyone for reading,

-Ben

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September 19th, 2010

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates