Archive for the 'Blog' Category



You have the data now help them!

Toying around with MySpace earlier today with someone else I noticed a couple of things.

1) I instantly knew which sections of the webpage contained relevant information and focused on those areas.

2) My friend did not, they read all the text.

3) They were logged into MySpace and have been using it for a long time.

A few things ticked into place.

If you have a user, and you know how they behave on your site and you wish them to invest heavily in it, why not invest in them?

Monitor users use of the site, complete A/B testing and figure out what users ‘capabilities’ are.

Then give them a slightly different experience, experienced users get the full html view, inexperienced get the easy to use editor with instructions.

We now have the data to do this, on a huge scale, why aren’t we doing it?

So my idea is to provide this as a service, conduct usability studies, suggest segments and build around them.  Migrate users over time.

This way you can give me everyone a more personalised service.

We already do it for Marketing Campaigns (based on keywords) why not the user experience?

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November 30th, 2008

No Strings Attached

I was reading this brilliant article on Yoshiro Nakamatsu, Japanese Inventor.

A modern day Nikola Tesla.

This paragraph struck out to me:

“The key to successful innovation, according to Nakamatsu, is “freedom of intelligence.” By this he means working with no strings attached. Nakamatsu says he has never sought funding from any person, company or government and prefers to develop and produce his own inventions. “If you ask or borrow money from other people, you cannot keep freedom of intelligence,” he says simply.”

This freedom, opens up the potential to anything you can dream of.

Seth Godin says the same on his blog, he doesn’t work for anyone, or allow comments as that may impair him.

Really he wants to unleash the possibilities.

It was on this point I wanted to say this blog has no strings attached.

This isn’t here to push products out there.

It’s to provide an outlet to get ideas out there.

Like Seth I had no comments, but opened it up, to let you guys talk.

As honestly (if you know me well) I do what I want anyway. No strings attached.

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November 27th, 2008

The Magic Button

Just need to find it and press it.

Bam! A Puff of Smoke.  Instant success.

Except its not really like that.

Want to know the real truth? Here it is for free.

The answers are already there, you just have to look for them

AND

Put in the hard work.

So stop wasting thousands of dollars on buying the magic answer and put the work in.

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November 26th, 2008

Polarise People

Recently in a podcast I listened to from Tim Ferris,

His key idea for a successful blog was to do three things:

  1. Challenge peoples beliefs
  2. Challenge their existing behaviour
  3. Challenge their belongings (ownerships to)

All of these polarise people.

By polarising you draw out emotions and passions.

It’s true, we like to talk about things that are remarkable, neat, different.

So want to get people to talk? polarise them.

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November 25th, 2008

Spread a smile

Aristotle said the goal of all human activity should be happiness (including business).

Smile at someone and they smile back.

Same with yawning.

You spread the word, fast, easy and simple.

This is like joy, bring your customers joy, happiness, excitement.

The best forms of word of mouth.

If you bring someone happiness they will spread it and/or others will notice.

iPods are sold on enjoyment, videos go viral because they make you laugh or cry, business referrals come from those that are happy with your service.

Does your product genuinely make your customers happy?

If not, it should. Spread a smile :)

(you know you want to)

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November 24th, 2008

The problem of legitimising

With a start up how do you legitimise?

What makes this concept real? how can we communicate that? how do we convince people that in all likelihood we will never meet but conduct business with?

Quotes, press releases, buzz, real physical address, photos via flickr, blogging, techcrunch mention..

All different routes.

How about a standard, a brand, voted for by the industry, like the Intel Inside brand.

A brand that reinforces legitimacy and rewards action.

Certain actions provide points, and start ups are only admitted once they have met criteria set by the community.

A brand that says we are a real business and are here for the long haul.

Now I’ll be the first to say, this isn’t for everyone, and if you are facing legimacy problems maybe there’s something bigger wrong.

However there is a real market need.

I don’t think this is quite the answer, but it’s less wrong than no answer…..

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November 23rd, 2008

Condensing

As I discussed in a prior post about the 80 / 20 Rule roughly speaking 20% of causes create 80% of consequences.

It was upon this (and other trends) the 12 Hour Startup idea came into fruition, the idea that in a condensed time frame you can stimulate these causes that in the long run will drive big consequences.

We all know the stories, those that stayed up all night to complete that essay that go them an A, doing a proposal last minute, no matter what happens we seem to always slide it in.

My thought is to encourage this more often, we are going to build this product by next week, I am going to finish that job by Monday as it’s been sitting around too long.

You should try it, put some pressure on yourself to complete more of the things that are important in condensed time frames.

You’ll be surprised at how often you nail it.

This is exactly how this blog came about, I spent April this year doing a road trip around the South Island of New Zealand writing blog posts, and i gave myself a 24 hour deadline to get the blog up and running with my first post.  Wham, Bam, Done. 

So what do you have in motion that you can condense and get it done?

(and then you can move onto the next mountain)

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November 20th, 2008

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates