Here is a freebie strategy I use all the time. Seems obvious but quite often gets overlooked.
This is the most simple way you can increase sales online whilst decreasing costs (over the medium to long term). It’s the Adwords Long Tail Strategy. Simple, quick and effective.
What to do after running your Adwords campaign for a period of time (say 3 months):
- Do long tail analysis of impressions. (How? get keywords, total impressions over time period, graph)
- Find the head of the graph
- Target those keywords via seo
- Cover the rest with adwords
- Decrease acquisition costs by gaining visitors you already know convert
- Increase traffic.
I have increased traffic at organisations whilst decreasing their acquisition cost by up to 75% with this simple strategy.