Archive for the 'Blog' Category

Consider yourself notified

Apple watch notifications.

iPhone Notifications.

Desktop notifications.

Tv notifications (?)

Email notifications.

Uber during-ride, in-app notifications.

Waze notifications.

Consumers can consider themselves notified.

It’s about now that brands are refining how they tell stories through this journey. From start to finish. Morning to evening. Home to work.

In some respects it’s frustrating, in others it’s an opportunity to continue the great work you’ve always done. But in personalized smart ways.

And if you’re not smart about it, people will opt out.

But for those that do, you’ll be duly rewarded.

August 13th, 2019

The kids door

In June I had a short trip to Spain and in San Sebastian found such a store with a children’s only door.

(As referenced in The Perfect Client)

It’s not the best photo but you get the idea. Once your child is in, you’re definitely going to follow.

Right here on the entrance it screams, this is for kids, we put them first. For people like that. Come on in.

It’s easy to think this is silly but it connects straight away. It’s that bold leap that we reward.

August 7th, 2019

Bread made from 4,500 year old yeast

This is the neatest thing I’ve seen in a while.

Click through to see the full thread.

August 7th, 2019

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