Archive for the 'Blog' Category

Getting out of the way

It seems to be the hardest (but also) the smarter step in growing a business.

Getting out of the way so that things can happen organically.

YOU (the business owner, founder, director) are in 9/10 cases the bottleneck, so stick to these three criteria: do it, delay or delegate… (and there are many spins of those three).

(In most cases though – it’s delegate!)

Trust your people and let the business grow without you holding it back….

Note: this of course applies to anyone achieving something, anywhere, anytime (not just business owners).

July 28th, 2010

An incredible iterative process, you’re always wrong, so may as well test and iterate like crazy

Great to see Google Chrome committing to 6 week development cycles, that is a new version of Chrome out every 6 weeks. The main reasons are to:

“Shorten the release cycle and still get great features in front of users when they are ready, Make the schedule more predictable and easier to scope, Reduce the pressure on engineering to “make” a release”

In short, to get ideas out the door in a more consistent manner.

That’s an incredibly iterative process though, every 6 weeks is a tough schedule however it makes so much sense, if you’re always wrong, you want to keep iterating and getting less wrong.

Also each iteration is a step ahead of the competition, and these steps happen every 6 weeks, who would want to compete with that?

July 25th, 2010

The Gold Rush

Sourced from the TEARA (New Zealand’s Encyclopedia) [Otago Gold Rushes].:

“… there were many rumours circulating about the doings of a digger named Fox, who was said to have “struck it rich” somewhere in the Otago interior. Fox had, indeed, found gold on the Arrow on 9 October 1862. He managed to keep the location of his discovery quiet for a short time, but persistent rumours of a rich “strike” attracted many diggers to the area. In November a further discovery in the Shotover Valley (near Queenstown) confirmed the existence of the Wakatipu field and by December there were 3,000 diggers working the two rivers. A month later there were 6,400 diggers in the district and several shanty towns had sprung into being.”

Whenever a new opportunity opens up, there are a quick few who exploit it, then word gets out of the amazing find and it’s a gold rush.

It’s hot, everyones chasing it, have you heard how much gold they got?!

Reality is that by the time the Gold Rush is happening the realistic chance of you reaping the rumoured rewards are tiny.  Best to recognise a Gold Rush for what it is, the masses catching up with the innovators.

July 21st, 2010

Are you built for profit?

[Note: this post is for the small businesses out there; one man bands, contractors, or local store.)

We all know that retail space that can’t hold a business, it’s a clothing shop, it’s a book shop then it’s a bakery.

No matter what nothing seems to stick.

There are many reasons for it but the key one I ask myself, are they built for profit?

I pondered this as I saw a car yard selling cars for $1990 and $2660 – a wide range of low priced cars.  How can they possibly make a sustainable profit on that? Sure if they get the cars and put a 100% markup on each of them margins seem good.  Yet they still need volume to sustain a business, 2 cars a week would maybe cover the living costs of the owner.  What if they can’t reach that?

Sure enough, I drive past a few weeks later, no stock shifted, I don’t think they will be around for long.  Have you actually looked at your model, are you built for profit? Or are you just subsidising your time…

July 20th, 2010

Top Secret America, just one of

The Hot Tends over at Google Trends, you can find out how what keywords are the hottest right now.

It’s actually quite interesting what Google can do with search, they can even map the spread of the flu, you’ll see New Zealand is moderate at the moment (probably due to the cold snap of the last fortnight).

Or you can look at Google Insights to see how your market is performing, see how it grows, or identify seasonalities.

Go have a play, sure you can do something pretty smart with the right information.

July 19th, 2010

Fragmenting your efforts

Going from project to project, idea to idea, brandname to brandname without a common thread is wasted effort.

Each and everytime you need to start from scratch.

Whereas if you had a common thread, your personal brand, behind each and everyone you can ‘leverage’ the benefit of each.  Such that each can help your future success.

That way you keep building a platform which allows you to springboard higher and higher.

Just a thought.

July 18th, 2010

Rule of thumb for content producers (aka everyone): record as much as you possibly can, share the best.

In what could possibly be the longest title of a blog post on this blog I just wanted to iterate.

If you’re speaking, running a workshop, doing a presentation – record it!

As a default, record everything, share the best of it.

These days we have incredible leverage and you never know when that content may come in handy.  A future job interview, creating a new product, teleconferencing or webinars.  If you’ve done something once you may as well capture it.  At the least you can watch, listen and analyse yourself to look for improvements.  That alone is worth the effort.

How to? Grab a Flip Cam, great audio and video, easy for anyone to user (even those that you volunteer).

July 15th, 2010

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