That tactility, once you pick it up you can’t put it down.
Apple stores purposely tilt the screens just enough so you can’t quite see it, so you reach out and adjust the screen. Then you can start playing with it and you start to get a sense of ownership.
They’ve all been loaded with games, apps and of course internet access. Heck just pop in and use the internet for free.
How do you create a sense of ownership? Getting your customers involved so they can actually take ownership of what you’re offering.
Kind of like what Michael Gerber was saying when I meet him, the best companies allow their customers to create.