It’s time for the Real Estate industry to get a shake up.
Consumers do not trust agents.
Consumers want more transparency in the process.
How about blogging for the real estate industry?
Each agent has a blog, talking about projects, how to help customers, and their area.
Consumers can jump on, read about them, get a real feel for who they truly are.
Agents also maximise exposure of their listings to a motivated audience.
I could go on all day…
Wake up! I am busy. You are busy. We are even busy when we sleep. Face it everyone is busy.
Surely you realise by now that you are marketing for [peoples] time, time to try your product, time to enjoy it.
Time is becoming more and more valuable. Your product should be too.
Make your product fun, enjoyable, make us really long for the day to pass till we can enjoy it.
That’s a magic position to be in right there.
Diversification vs Consolidation
Every framework goes through these stages. Stages of expansion and fragmentation of markets.
Then they go through mass consolidation.
Think of these two tacking back and forth like a yacht. Zig Zag.
Think Social Networks fragmented into many markets. Open Social comes along trying to consolidate all of those.
Think Adwords vs Verticals.
Think aggregators vs blogs.
What is your market doing now? Is it fragmenting or consolidating? Viewing your market through the opposite of what it is doing will provide huge insight into growth opportunities.
I read this short piece on the NzHerald a few weeks back about Airport Security.
“He went through security and then boarded his plane. After being seated he could smell petrol. He knew you shouldn’t be able to smell petrol on a plane, because planes don’t use petrol. The smell got worse and eventually he got the attention of one of the flight attendants. They started to look around to see where it was coming from. They found in the overhead compartment a chainsaw in a bag that was leaking petrol into the compartment. His plane was delayed as the owner was identified and the chainsaw removed and put with the main luggage. The owner of the chainsaw said security had stopped him but had let him through because it wasn’t one of the things on their list to confiscate.”
It says a lot to employees when top management rob them of the discretion to think for themselves.
They tend to do just go through the motions.
Marketing is in every interaction, even internally.
Platforms used to be something you stood on whilst you waited for the train.
Platforms now are shaking up industries.
A platform for users to buy any book they want. Amazon.
A platform for businesses to sell anything they want. Ebay.
A platform for any business to advertise to anyone. Google.
Question is, how can YOU deliver a platform in your specialty.
How about: