bwagy

I just want to wish a Merry Christmas to you all :)

Whatever, wherever you celebrate I hope you have a well deserved break.

I am definitely looking forward to a break – some great time to unwind.

Also I just want to thank you all for your readership, engagement and participation.  I am humbled by how much the blog has grown this year.

A couple of months back we hit the million mark and now (it’s getting hard to measure) up to 350,000 people around the world engage with my content each month.

Building up from scratch in May 2008 that is tremendous effort (blows my mind).

So thank you again.

Enjoy the break, have some great downtime with your friends/family (I sure will) and I will catch you on the 4th.

-Ben

ps

I am taking time off in February to write my second book and I need your help.  I need some case studies of ordinary products that have had some remarkable ideas which have transformed their product or industry.  If you have any (or can point me in the right direction) email me ben@bwagy.com – will give you attribution.

#35: Deliver the unexpected
Remember your client delivery doesn’t end when the final payment comes in, follow up, give them some surprise bonuses, unexpected benefits are the cornerstone of my client delivery.

#36: Quit! (fail fast)
Quit and quit often. I fail at lots of projects, it helps me to recognise something is failing and quit early.

#37: Persevere
Persevere.. the rewards really do come to those that turn up and turn up consistently. My theory is every interaction you have is a potential customer in the waiting, not in the next 3 months but the next 5 years, they will either have a need for your product or have an encounter with someone who does. Your in this for the long haul, so act like that.

Some of you will remember my Pay What You Want Marketing experiment at the start of the year – I have done a bit of a detox over at the NZHerald.  Give it a read (there will be a bwagy blog about it in the near future) and be keen on your thoughts.

What would you think is the best industry for a pay what you want model?

Of late I’ve noticed a lot of connecting going on, between you guys – the readers.

What typically happens is someone posts a comment, then they get a few visitors to their site and then through some kind of magic (most likely email) the connections happen.

That’s quite neat, so if you’d like to meet up with some interesting people, just remember to maybe place that comment that you have in your mind as you never know who you’ll meet ;)

These are some of my most recommended books, pick them up buy a couple of copies.

• Direct from Dell by Michael Dell
• Dot Bomb by David Kuo
• Maverick by Ricardo Semler
• E=mc2 a biography of the world’s most famous equation by David Bodanis
• 80/20 rule by Richard Koch
• The Dip by Seth Godin
• Tipping point by Malcolm Gladwell
• E*Myth by Michael Gerber
• Four Hour Workweek by Tim Ferriss

If you can buy these have a read and create a whole new platform of knowledge for yourself…