Archive for the 'Blog' Category

Perseverance is genius and patience is a virtue

Stop moaning because it didn’t happen today. Nothing happens in a day. Everything is the conclusion of a prior set of events. That lunch you had, was cooked by the chef outback, who used the pre-prepared food, which came from the farmers markets, the butcher earlier that day, that came from farms, that were grown (or bred) over the past 12 months, that was cultivated land, that was cleared from scrub. Heck food has come a long way to get to you!

It’s exactly the same on any journey, focus on the bigger picture, have fun along the way (ie enjoy the journey, if you’re not, quit and try another journey), you’ll get there and it’ll get better. Just keep making the small iterative changes, be proactive, you can probably get there faster than you think (even if it’s not overnight).

October 31st, 2010

The Hype Cycle

Gartner visualises the Hype Cycle, it’s excellent.

I often discuss this, as it’s during the Hype Cycle that we get distracted.  Like email it’s easy to go off on a tangent but what’s important today?

Like the diffusion curve, understand where you lye on this.

Thanks to RWW for bringing this to my attention.

October 27th, 2010

Understanding your position on the adoption curve

As innovators we spend all our time just beyond the edge of the curve, in that unknown space, tearing things apart then rebuilding them and getting them along the curve.

Often though we forget our place, there’s a reason that it’s not taken off yet, it hasn’t moved along the curve.

I remember when Yahoo Voice was awesome back in 2000, it took a few years for the equivalent Skype to really take off.

Or the GroupOn (deal a day) craze has taken off, people have been trying that for years, you see you have to see where you lye of the curve.

Know your place and understand how you’re going to talk to the rest of the curve.

A lot of arguments, lack of business resources could be solved just by understanding the curve and your position on it.  Go check it out on WikiPedia: Diffusion of innovations.

Thanks to Babak_Bagheri for the image.

October 26th, 2010

The new tv model: the reason you should be developing video content today

In the past, firms sponsored a tv show by advertising on the ‘spots’, that is when the tv show first airs.

The secondary market (and lower rating) market was on repeats.

You matched up the shows audience with your target market.  Ie financial products advertised during a financial tv show.

The reason this arose is that content became ‘disposable’ once the latest episode of Lost had previewed it only decreased in value, till no one would advertise then it was released on dvd.

However leaving these online, opens up a whole new form of monetisation, hot videos will continue to be watched forever.  People will discover a show and watch the whole back catalog in a matter of months.  And the best thing? Companies can sponsor all of them.

Flipping this, for content producers, what if you develop a niche tv show, shared on YouTube.  Let’s say Gardening, in the future when you sell an advertiser you can sell them not only new episodes but also the whole back catalog (the long tail) and essentially double your revenue.  A whole new market!

It’s not quite there yet, but the market is fast moving that way, so get generating content now – for it’s those whole new networks of videos that are created that will inevitably replace tv.  And you have the opportunity to be in on the ground floor.

October 25th, 2010

People remember irrationality

Why? Because it’s unusual.

Don’t be afraid of irrationality, it can be the defining difference between you and your competition.  And often all you need is a slight edge to bring your cause to the forefront of someones mind when they hit a problem.

Richard Branson knows this, his publicity stunts help get Virgin that extra bit of coverage and attention.

Being the one that bubbles to the top is often all it takes to get a foot in the door.

October 24th, 2010

You will pay for content, where you consume it

That is, the website or blog may be free.

The iPhone app costs a couple of bucks.

Or the Kindle stream costs you a few bucks amonth.

Or you still get the printed copy.

This is where content is going, pay for how you receive it, just the same as water.

Water from the tap is free unless it’s bottled or carbonated or served at a restaurant.  People will pay, in the right place, in the right form.

October 21st, 2010

Developing your ability to ask revealing questions

That is questions that provide a different perspective, stimulate not only the recipient but yourself.

Questions that flip the perspective, provide more insight and potentially shine the light on new opportunities.

Get beyond the standard questions and delve deeper.  You not only owe it to yourself but to whom whose precious time you have requested.

You’ll know you’re getting it right when you hear “I’ve never heard it put like that” or “I’ve never thought of that” or most importantly “I like the questions you ask”.

You see questions aren’t give and take, the right question can give to both parties.

October 20th, 2010

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