I get a lot of ideas pitched to me, most are good, they get somewhere.
There’s a category that flounders.
It’s those that aren’t generous enough.
The idea is pitched to give most of the value to the the pitcher.
A great pitch communicates the value both parties will get out of it. That’s what you have to offer. You have something novel which will deliver your partner excess value. And that’s why people buy.
A coke doesn’t cost the $2 or $3 you pay, yet it seems great value, that’s because they’ve communicated that it’s worth much more than that. Would you buy cokes for $10?
Most likely not!
AlthoughÂ but what scenarios would you?