Ok stay with me for a minute.
Marketing traditionally has meant to you, putting some advertising out, get your message in front of enough people, you convert a few to sales. The return used to be enough to justify it.
However in a market where people are counting their pennies, you just aren’t getting the same return you used to.
Now organisations are going hey time to try something new.
Word of Mouth is on the tip of everyones tongue.
How do you stimulate word of mouth? Through action. Actions that are worth talking about.
Right so we have gone from advertising to action in all of 30 seconds.
Now how can you stimulate action? Through entrepreneurship.
Stimulate entrepreneurial traits in your employees, to try something new, perhaps it will make you a few more dollars but also send a message to the market.
Innovation, sales & marketing? Entrepreneurship is marketing. (And always has been).