They’re going to let you loan books.
Digital books that is.
Suddenly they have overcome probably the second highest sales objection to digital books (first being you can’t replace a book, which people rapidly get over once they see a Kindle).
But what they’ve changed is, there is now a cost to loaning someone a book, in the past you could loan a cd and still enjoy the software of music yourself. Now you won’t be able to.
It’s that cost which will keep ebook prices up, get more people on board, but change consumers perception of digital goods.
They will have more tangibility and perceived value.
If you haven’t yet, consider what digital goods, tokens, experiences you could offer to make your service more compelling. Or consider maybe what you are giving away at the moment is vastly undervalued.
PS this blog is available on Kindle, for a couple of bucks a month, that’s their charge not mine.