Sometimes (in fact more often than not) it’s best to let others do the talking.
Instead of you selling, get your clients to sell for you.
Instead of explaining benefits, let your results speak for themselves.
Instead of explaining who you are, let others do that for you
Interesting approach, you should try it.
I am setting up a ‘What people are saying’ page (in progress).
Where I have asked a wide range of people to answer the question,
As (like you) I am many things to different people.
Feel free to jump in by tweeting with #bwagy or posting in comments or emailing me.
Otherwise give it a go yourself, let someone else do the talking.