One of the number one questions I get is:
1) What do you do?
2) How do you earn money?
Since #1 almost requires an essay i’m going to answer #2.
Actually no I’m not as that would require answering #1 which neither of us have time for (save that for another day).
The real question is how do you make a return off social media?
It is all about frame of reference.
Some Tv Ads are all framed around awareness, such that when you are making a purchasing decision you choose one brand over another.
Social Media works on a similar wavelength, that is by turning up and participating, you are putting yourself (and your products/services) in the frame of reference of those that also read / participate.
Then once they in turn have a conversation or are making a purchasing decision their experience with you floats to the top of their minds.
Why? Because they have had a real experience with you, whether it was some Marketing Advice or some chit chat about your favourite podcasts. In such a fragmented world this is where the real value is derived.
Is this directly measureable? No but neither is word of mouth (unless you engage in just one tactic) but it is rewarding.
How about trends? Return is not straightforward, you need to look over the long term, over 6 months how are we trending.
So when you find yourself doubting social media, remember:
1) You are engaging with people.
2) They may not need you now but are likely to sometime in the future.
3) Once you have a relationship. No one can compete.
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