Archive for the 'Blog' Category



Lead Generation

We all need leads.

Qualified prospects whom we can do business with.

Consumers also need leads, leads to valuable, reputable and passionate companies.

The question is how can you put yourself within this wedge and help both parties.

If you have an answer to that in your niche chances are you have a business in the waiting.

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February 26th, 2009

Deliver Insane Value

Do not just suffice with communicating good value for money.

You need to communicate INSANE value.

Where your customers go this is crazy how can they offer that? Now i’m not saying inflate values with ponzi values, offer genuine value.

If you can offer insane value each and every month your customers will never leave.

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February 25th, 2009

Making a living off all of this stuff? Twitter, Blogging..

One of the number one questions I get is:

1) What do you do?

2) How do you earn money?

Since #1 almost requires an essay i’m going to answer #2.  

Actually no I’m not as that would require answering #1 which neither of us have time for (save that for another day).

The real question is how do you make a return off social media?

It is all about frame of reference.

Some Tv Ads are all framed around awareness, such that when you are making a purchasing decision you choose one brand over another.

Social Media works on a similar wavelength, that is by turning up and participating, you are putting yourself (and your products/services) in the frame of reference of those that also read / participate.  

Then once they in turn have a conversation or are making a purchasing decision their experience with you floats to the top of their minds.  

Why? Because they have had a real experience with you, whether it was some Marketing Advice or some chit chat about your favourite podcasts.  In such a fragmented world this is where the real value is derived.

Is this directly measureable? No but neither is word of mouth (unless you engage in just one tactic) but it is rewarding.

How about trends? Return is not straightforward, you need to look over the long term, over 6 months how are we trending.

So when you find yourself doubting social media, remember:

1) You are engaging with people.

2) They may not need you now but are likely to sometime in the future.

3) Once you have a relationship.  No one can compete.

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February 24th, 2009

The root of the problem

I tweeted this the other day:

“The real problem 99% of the time is people aren’t willing to do what they know they ought to do.”

Tom Peters also iterated this last week, stating that he wasn’t there to introduce something new he was there to remind us of what we already knew when we started out in entrepreneurship but had lost sight of in the heat of the moment.

It’s more true that you first realise.

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February 23rd, 2009

Accountability and Driving

I want to share a brief story from my uni days:

“I was heading back from the airport on the motorway, and a car in the lane beside us suddenly jerked to the left, forcing itself into our lane, nearly forcing us off the road.  Argh!! Five minutes later this same car missed the offramp so swerved across two lanes nearly missing us again.  I jotted down its number plate.  Later that day I wandered into uni, only to be very nearly swiped off the road by a lunatic driver.  The very same driver that had already just about wiped me out.  Three times, one day, same driver.”

The issue here is accountability.

Sure I can report the dangerous driving to the Police who may send a warning letter BUT what difference is that going to make.

Altering the general attitude on the road is almost a culture change.

Particularly in Auckland where I live.  Drivers are frequently rude, cut in, swerve, drive with no care for others.  As there is virtually zero accountability such people continue.  This continues on a downward spiral as it becomes more acceptable.

How could you solve this? Make everyone accountable to their number plate.  Register each number plate online where people can put feedback on your driving.  In fairness for each negative response you should have to upload a positive response for someone who was nice to you.

It would be a gold mine of activity, huge opportunity for novel stories to be shared and create accountability.

Benefits:

  • Suddenly a cars value could depend on its driver.
  • Accountability
  • Dangerous drivers are quickly identified
  • Culture change in driving attitudes

It would be nice to implement.  However could you really do this? I fear (like the recording industry) their would be a huge uproar and the dangerous few wouldn’t let it through.  

Thoughts? Do you think there is a better way? Or more importantly has a model been proven but in a different scenario?

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February 22nd, 2009

Small Matters

Small matters.

Enough said.

In my wind down from Tom Peters yesterday, the underlying theme was that small matters, it matters more now than ever before.

Focus on small things that result in behavioural differences.

For example he gave the case of:

“Docs, nurses make own checklists on whatever process-procedure they choose, Within weeks, average stay in ICU down 50%.  Source: Atul Gawande, “The Checklist” (New Yorker, 1210.07)”. (from Slide 74, download below)”

The next five years are going to be our defining legacy.  It is what we did during this time that we will remember.  

Download the slides from the Tom Peters blog, dig through them, print them out, there are lots of gems in there.

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February 19th, 2009

Liveblogging from Tom Peters workshop

Today I have the privilege to be live blogging from a Tom Peters Workshop, I shall be updating on the Results blog.

Check throughout the day and on my twitter at @bwagy

If you have any questions for Tom post them here I hopefully will have an interview with the man himself this afternoon.  I shall post a summary on friday of the day.

And off we go.

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February 18th, 2009

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates