Archive for the 'Blog' Category



People cannot resist a smile

June 30th, 2009

Even if you are in a bad mood a smile can cheer you up or take the edge off your grumpiness.

In fact a smile is contagious, if you smile at someone, chances are they will return it.  But the smile stays.  For them to spread to others.

So keep that in mind, smile :)


The Reverse Long Tail

June 30th, 2009

When you are doing something new, unprecedented or remarkable you encounter the reverse long tail.

reverse-long-tail

Each of your actions have what seem to be small consequences, however over the long run things begin to snowball and consequences increase.

Hence why…. perseverance is genius.

(Orig Picture by Hay Kranen / PD. Modified by Ben Young.)


Expectation Management

June 25th, 2009

It’s like greasing the tyres of a relationship.

If well greased it should be a smooth ride.

If not conflict arises.

It’s not hard either, talk to all parties involved, listen, then adjust accordingly so everyone knows each others expectations.

A little work here will help create amazing results ;)


You are always wrong

June 24th, 2009

#11 of the bwagy marketing manifesto:

You are always wrong, you just need to be less wrong than your competitors.”

It is so true – no matter your stance someone can always come up with a solid reason why you are wrong.

Don’t stress about being 100% right, you just need to be less wrong than those you compete with.

(And take action.)


Do me a favour, please don’t (ever) learn the meaning of….

June 23rd, 2009

the phrase: “I give up”



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