Archive for the 'Blog' Category

People cannot resist a smile

Even if you are in a bad mood a smile can cheer you up or take the edge off your grumpiness.

In fact a smile is contagious, if you smile at someone, chances are they will return it.  But the smile stays.  For them to spread to others.

So keep that in mind, smile :)

June 30th, 2009

The Reverse Long Tail

When you are doing something new, unprecedented or remarkable you encounter the reverse long tail.


Each of your actions have what seem to be small consequences, however over the long run things begin to snowball and consequences increase.

Hence why…. perseverance is genius.

(Orig Picture by Hay Kranen / PD. Modified by Ben Young.)

June 30th, 2009

Expectation Management

It’s like greasing the tyres of a relationship.

If well greased it should be a smooth ride.

If not conflict arises.

It’s not hard either, talk to all parties involved, listen, then adjust accordingly so everyone knows each others expectations.

A little work here will help create amazing results ;)

June 25th, 2009

You are always wrong

#11 of the bwagy marketing manifesto:

You are always wrong, you just need to be less wrong than your competitors.”

It is so true – no matter your stance someone can always come up with a solid reason why you are wrong.

Don’t stress about being 100% right, you just need to be less wrong than those you compete with.

(And take action.)

June 24th, 2009

Do me a favour, please don’t (ever) learn the meaning of….

the phrase: “I give up”

June 23rd, 2009

Does it matter what others think?


June 22nd, 2009

Help Guys buy for Girls

As much as 85% of all consumer purchases are made by females (via and I am guessing that the rest is guys buying stuff for the ladies! (joking).

Seriously though as a retailer you should be helping guys buy for girls.

Run a flower shop? Guide guys as to what they should buy.  Same with wine / chocolates.  In fact why isn’t there a store that solves guys problems – you could call it ‘I’m Sorry’ or ‘I Love You’.

Just give guys a guide – what do you want to say with your gift.  Get the girls to help feed the input.

At the very least it says they cared enough to try.  Just a thought, help guys buy for girls.

June 21st, 2009

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