bwagy

People need to relate to be exposed to a brand a few times before they feel comfortable with it.

Most research seems to put that number at 7.

(Side note: the average sales person gives up after 4 interactions, when the average successful transaction takes 7 interactions.)

That is 7 touchpoints or interactions… (or in short connecting ideas with people).

Did you sign up to Facebook the first time you heard of it? Nope.  You probably heard of it in passing, someone said you should sign up and then eventually you had no choice.

Sales people can get quite technical with this, trying to find shortcuts, to get to the magic number faster.  However it’s not as simple as that.  Once you get that methodical with it you will lose the value.

It’s not the touchpoints which win, it’s that each and everytime you’re building a rapport with your customer.  Making real connections and relating to them.

Never ever shortchange the process…

Infinitely easier.

You know the road, the steps, the ability to repeat.

However once you’ve repeated it a few times the value diminishes.

The same goes for Marketing Campaigns.

Fitness (doing the same course repeatedly has diminishing returns).

Business ideas….

But what if doing the same thing did the opposite – kept increasing? Like networking? Writing a blog? A framework that allows for opportunity of new ideas… rather than the exploitation of a singular idea.

Seth talks about the paralysis of unlimited opportunity.

He couldn’t be more right.

It’s easy to get sucked into the buzz of opportunity.  There is so so much opportunity.  The horizons are unlimited.

However that can be just as paralysing.

Which way do I go when I can go anywhere?

If it is [paralysing].  As Seth says, create artificial limits and most importantly don’t do nothing.

Doing nothing is the complete opposite buzz kill.  The more you do, the more opportunities you create.

(Note: See previous post Success formula for next decade. The fastest learner (and applicator) wins.)

PS
Marketers should learn from this…

PPS
So should entrepreneurs…

PPS
Actually just everyone should.  But those groups in particular!

Ok I cheated, it’s always been a winning formula.

Get in early, learn like heck, apply continuously, revise, relearn, reapply. That’s a winning strategy.

This is the most worrying terrifying question someone can ask.

Instead of what’s the best dam strawberry we can get?

(Inspired by a strawberry cream cheese croissant I had at Pearl Harbour which had no dairy products or strawberry in it!)