People need to relate to be exposed to a brand a few times before they feel comfortable with it.
Most research seems to put that number at 7.
(Side note: the average sales person gives up after 4 interactions, when the average successful transaction takes 7 interactions.)
That is 7 touchpoints or interactions… (or in short connecting ideas with people).
Did you sign up to Facebook the first time you heard of it? Nope. You probably heard of it in passing, someone said you should sign up and then eventually you had no choice.
Sales people can get quite technical with this, trying to find shortcuts, to get to the magic number faster. However it’s not as simple as that. Once you get that methodical with it you will lose the value.
It’s not the touchpoints which win, it’s that each and everytime you’re building a rapport with your customer. Making real connections and relating to them.
Never ever shortchange the process…