A lot of my job is watching how technology flows through the curve.
That is what’s at the end, what’s upcoming and what’s tipping mainstream.
Mobile (as in smartphones, apps, mobile sites, content) is just beginning to tip.
It’s been massive & growing for a while, those in early have definitely benefitted but now it’s starting to get to the bulk of businesses from the laggards to the late majority.
First tip is to look at your current analytics, how many are already coming via mobile? 15% seems the norm, higher means you need to hurry up.