Uniting people around a central cause.
Getting that co-ordinated effort towards a goal in turn creating value through combining & bringing people together.
Individually little value, together massive value.
This actually is a job, you just have to create the ideas that pull them together.
Mess happens.
When you do something for the first time something will go wrong at some point.
Don’t stress about it.
You can deal with it, as it pops up. Otherwise you can spin your wheels before you’re even off the starting line.
Over time you learn to identify the structural problems that turn up over and over again with change. But you won’t if you don’t start.
Is it a born or learned behaviour?
Often the argument with entrepreneurial traits.
Same with that ‘sales flair’.
The thing that this argument misses, is that if you’ve had a go with entrepreneurship at age 5, you’ve had 20 years of that thinking by the time you’re 25. When someone else is starting. That’s a lot of learning.
That’s almost your first 10,000 hours.
Google anything with the Top Ten before it chances are you’ll find a list.
I even had an idea several years ago to build a site just all around top 10 lists. Pretty sure someone has done it since.
It’s when we get stuck in comparing us against others that often pull us from our strategy. That’s why political parties end up so middle of the road, they keep comparing rather than sticking to their plans. It’s why brands start to compromise from their values rather than holding fast.
You could stack yourself up against that or just stick to what’s important to you.
That would be a great way to start the year. Not to strive to beat your neighbour but to strive to what matters.
This is the final post for 2011.
Posts have been a bit sporadic of recent, due to an ever increasing timetable, things are back in balance now though. So we should scream into 2012.
Few things to celebrate with Young & Shand, 290 proposals written in the last year, 250% revenue growth, 1 prototype product, 2 in development. Couldn’t be more stoked with progress!
How’s your year been?
Time to take some time off, reflect, read some good books, figure a plan of attack for the new year. Wherever you are – enjoy the festive season.
Look forward to tackling 2012.
Two years ago running a user generated initiative was hard work. A lot of work for little entries.
Now it’s 10 times easier, getting feedback, pictures, participation.
People feel more confident creating & sharing their personal content.
It’s now a habit, it’s that easy.
If you’ve given it a go in the past but didn’t work, time to rethink.
People speak of Steve Jobs & his reality distortion field.
If you’re in the business of change, it is your job to make it easy.
Break it up, provide the path, make it super easy for people to take the first step & get started.
Ultimately they may go off the path but it’s easy to readjust and get them back on it.
If you can do that, synthesise big ideas, make it easy to understand, get started & take part. You’ll be massively effective.