Is that we set the agenda.
We set the context, tone, flow and end result.
Whether its a brochure, a video, a blog post once someone is consuming it you get to guide that conversation.
And that’s a massive opportunity, do not waste it, use it to move each and every consumer forward towards your shared goal.
Instead of building the full product, build the rules & intelligence.
Then let others build the interface on top. Even let multiple people do it.
The best UI wins.
It’s easy to do, in fact in survival situations we gradually do it. Walking in big circles. Unless…
Unless we have a set target, or a goal, if we can keep that in sight we tend to get there.
The challenge is to reduce your possessions till you only have 100 things [2].
Each pen counts, each book counts, item of clothing. You just need to get down to 100.
It is possible, tough, but possible. I once got down to about 76 I recall. It’s now much higher.
But it’s a nice exercise and ethos, what is it that I need? what is adding value? What am I keeping – just because.
It’s almost a classic argument.
A blog is like a house you built yourself from the ground up.
Using a Facebook Page is like renting a shop on a popular street.
If you build the blog, you have to make it interesting enough for people to stop by. You can do what you want.
If you lease, it’s already built & people are already there ready to buy. You just need to personalise and leverage it.
Like most things, you probably want to lease first to get a feel for it, then buy later once you know what you’re doing.
Wow what a new experience, well, since I was flatting anyway. I came in early, had breakfast at a local cafe called Shaky Isles to do some writing and got my breakfast on a chopping board.
The cafe market in Auckland is pretty fierce and this is what happens when competition heats up, organisations have to innovate to hold attention, things like this arise.
And I like it.
On the web when ad space isn’t sold, they plug it into what’s called run of site.
Which means their competitors can bid for that same ad space.
It also means that the number of ad inventory available is vastly over quoted.
Publishers should hugely inflate their value IF when there wasn’t any premium spots available they showed no ads. It makes them more novel, exclusive and notable. Thus achieving the purpose of the ad.