Free pizza at the gym

It’s the anti-gym gym, once a month Planet Fitness offer free pizza at the gym.

A friend of mine, who was a member, said it actually did entice them to go to the gym. Knowing he could have pizza afterwards.

And I guess that’s the idea at Planet Fitness, the market needs an entry level, for the casual gym user.

And pizza + gym, they’re too concepts which don’t meld together, they sit un-naturally in your mind. So you pay more attention.

And I like that.

Update: This post, synthesizes a discussion on Planet Fitness, how they use this and other tactics, to maximise gym economics, that is get as many members that don’t attend frequently as possible.

November 20th, 2015

Refreshing Twitter

Twitter is having a second go at it, with one of their co-founders Jack Dorsey returning to the helm.

Whilst you have the ability to follow Obama, Snowden, Lebron. The challenge has been, sorting through the tweets, to see, to have and participate in the conversations.

The refreshing thing about the platform is, it is about talking, about listening, whereas Facebook is about sharing. They can look the same, but the experience is different. Twitter is about the now, getting as close to having a real unfiltered conversation.

And now, is the last frontier of the internet, it is the ultimate shared expression – the now.  If they can just nail it, so that that experience is more accessible, we’ll see some exciting times ahead.

And in a broadcast internet, that’s what we need.

October 5th, 2015

My three most recommended books, for people making something from scratch

The three books I recommend the most, for those on the journey of making something from scratch, whether that be a career change, a startup, a personal project… these all fit the bill.

The War of Art, by Steven Pressfield

This talks through the process of creating something from nothing, it just gives you that prod you need to keep at it. Another second read by Steven is Do the Work, also excellent.

Steal Like An Artist, by Austin Kleon

This encourages us all to collect and then curate ideas that interest US. You, being the key filter, it’s about the things you like, that inspire and motivate you. As these are what help provide the input to all the work we create.

The Dip, by Seth Godin

Tremendous read, it’s for the moments when you’re evaluating, should I continue or leave this project. Often I find, the projects that you care about the most, to then read this book are the ones that you should absolutely stick with. But buy it, give it a read now, then revisit as you need to.

September 8th, 2015

The mobile experience, is the inverse of desktop (kind of)

So, I swapped to Mac, around 5 years ago now, I’d held out on Windows for a while.

One thing, I noticed was, on a Mac your workflow was more horizontal.

You Command Tab between apps, and kind of revolve around them.

But when I was on Windows, it was more start + stop.

You minimize and open Windows.

But so, when you play with Windows Mobile, it is more like the Mac experience and ironically IOS is more like the Windows experience (start + stop).

It’s just an interesting thought, some of these formats work better at different parts of the lifecycle. As your users become more expert, you can evolve the experience, the challenge is keeping that sense of mastery whilst making it easy to start from scratch.

September 4th, 2015

Appliances drive electricity consumption

It’s the most basic of analogies, but, if you were power company, the growth of appliances, powered by electricity changed everything.

You went beyond lighting, to sitting in the background enabling households to increase their quality of living.

This rings true, for the App Store on top of the iPhone, Developers using AWS, Websites on the internet.

Give people the tools to build, to solve real problems for your existing customers and they will.

August 10th, 2015

I couldn’t agree with Bill more

Screen Shot 2015-07-14 at 5.28.59 PM

That sense of patient urgency, whereby you are yourself, working steadfastly towards what’s required.


July 15th, 2015

From a books internet to a television internet

The web we need to save is a post by Hossein Derakhshan, who is an Iranian-Canadian blogger who was jailed for 6 years, around questionable charges. Finally pardoned, he returned to the internet and he shares some thoughts on how it’s changed.

Indeed, when I started this blog, you sought and discovered new bloggers, content and shared them through posts.

Now, the internet pushes content to you, via feeds. Scrolling a feed is analagous to watching tv, as you spend more time with it more content comes to you.

The Stream, mobile applications, and moving images: They all show a departure from a books-internet toward a television-internet. We seem to have gone from a non-linear mode of communication — nodes and networks and links — toward a linear one, with centralization and hierarchies.

The web was not envisioned as a form of television when it was invented. But, like it or not, it is rapidly resembling TV: linear, passive, programmed and inward-looking.

When I log on to Facebook, my personal television starts.

This, is, to me indicative of the internet becoming mainstream as a media channel. To his point, it’s turning the internet into a television channel, rather than a book based internet.

It’s compelling read, challenging and provoking. Let me know what you think, I’m still mulling it…

July 15th, 2015

What are you doing all the way down here? You could:
- View my about page
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