It’s the anti-gym gym, once a month Planet Fitness offer free pizza at the gym.
A friend of mine, who was a member, said it actually did entice them to go to the gym. Knowing he could have pizza afterwards.
And I guess that’s the idea at Planet Fitness, the market needs an entry level, for the casual gym user.
And pizza + gym, they’re too concepts which don’t meld together, they sit un-naturally in your mind. So you pay more attention.
And I like that.
Update: This post, synthesizes a discussion on Planet Fitness, how they use this and other tactics, to maximise gym economics, that is get as many members that don’t attend frequently as possible.