Being different is not always the best.
Some things should be the same.
But choose one area where you will be different.
Be different where it matters.
Sitting in a cafe last week for a meeting, I gazed across the beverages.
Glinting at me from the corner were 3 rows of bottled water.
Waiwera Bottled Water. Shaped round like a rain droplet. They offering a visual viewing experience. So they stood out amongst the others. If i want water. That’s the one I’ll be grabbing.
They are different where it matters, at the right place (cafe’s) at the right time (i want a drink but not sugar). Bang. Other water’s have no chance.
So think about it. Where does it matter that i’m different?
Are you the Change Management person with a blog? are you the courier man who smiles at every customer.