Being Different where it matters
September 25th, 2008Being different is not always the best.
Some things should be the same.
But choose one area where you will be different.
Be different where it matters.
Sitting in a cafe last week for a meeting, I gazed across the beverages.
Glinting at me from the corner were 3 rows of bottled water.
Waiwera Bottled Water. Shaped round like a rain droplet. They offering a visual viewing experience. So they stood out amongst the others. If i want water. That’s the one I’ll be grabbing.
They are different where it matters, at the right place (cafe’s) at the right time (i want a drink but not sugar). Bang. Other water’s have no chance.
So think about it. Where does it matter that i’m different?
Are you the Change Management person with a blog? are you the courier man who smiles at every customer.
Tags: be different where it matters, identity, point of difference, stand out