bwagy

Whilst countries have been negotiating and battling it out for Free Trade Agreements (FTAs) the internet has been sneaking up on us.

It has quietly provided a restriction free global platform (few exceptions in places like China) of knowledge.  Free Trade Agreements aside at a local level it is going to have an impact.  Someone in India can offer the same service as you cheaper, faster and much more effectively.

Knowledge can flow freely around the world… ie

Local charities now compete with the likes of Kiva for funding.

Admin now has to compete with Virtual Assistants.

Local book store competes with Amazon.

It may not be true for your industry (yet) so look ahead, embrace the change and prepare for it.

If I can’t relate what you’re saying or who you are mentioning to my frame of reference I’m lost.

I do not really care if so and so said that.  If I have no idea who they are it doesn’t establish anything for me.

Remember who you are talking to and who or what they relate to.

As if you can make the connection they will get it.  Otherwise they are lost.

Just because you’re talking doesn’t mean I’m listening.

It’s easy to make the assumption that people are.

Question it.

Go back and check, is your market really listening? Or just brushing you aside?

This is absolute gold, an incredible succinct video from Jeff Bezos founder of Amazon.com.

In short:

1. Obsess about Customers.
2. Invent (you can invent your way out of any box if you believe you can).
3. Think long term.
4. It’s always day one. There is always invention in the future…(always new ways to obsess about customers).

Awesome huh?

Like fridays post – it has been said before…. but if you have an idea sitting in the back of your mind, irritating you – get it started!

What are the next steps? Write them down and TAKE THEM

Why am I bringing this up today? Well this week marks another huge week for me:

• Shipping my pre-orders of the The Best Ideas are Free.
• Wrapping up videos for the book (huge undertaking).
• Speaking on marketing (Topic: Why marketing just got small….real small) this friday (should have a video to share from it).
• Getting someone onboard part time to assist with some of my marketing activities.

If I hadn’t chased ideas and put them into action none of this would be happening, now, today.