Archive for the 'Blog' Category



True Global Competition

Whilst countries have been negotiating and battling it out for Free Trade Agreements (FTAs) the internet has been sneaking up on us.

It has quietly provided a restriction free global platform (few exceptions in places like China) of knowledge.  Free Trade Agreements aside at a local level it is going to have an impact.  Someone in India can offer the same service as you cheaper, faster and much more effectively.

Knowledge can flow freely around the world… ie

Local charities now compete with the likes of Kiva for funding.

Admin now has to compete with Virtual Assistants.

Local book store competes with Amazon.

It may not be true for your industry (yet) so look ahead, embrace the change and prepare for it.

July 30th, 2009

Who? What?

If I can’t relate what you’re saying or who you are mentioning to my frame of reference I’m lost.

I do not really care if so and so said that.  If I have no idea who they are it doesn’t establish anything for me.

Remember who you are talking to and who or what they relate to.

As if you can make the connection they will get it.  Otherwise they are lost.

July 29th, 2009

The Listening Assumption

Just because you’re talking doesn’t mean I’m listening.

It’s easy to make the assumption that people are.

Question it.

Go back and check, is your market really listening? Or just brushing you aside?

July 28th, 2009

Amazons Jeff Bezos on what makes a successful company

1. Obsess about Customers.
2. Invent (you can invent your way out of any box if you believe you can).

This is absolute gold, an incredible succinct video from Jeff Bezos founder of Amazon.com.

In short:

  1. Obsess about Customers.
  2. Invent (you can invent your way out of any box if you believe you can).
  3. Think long term.
  4. It’s always day one. There is always invention in the future…(always new ways to obsess about customers).

Awesome huh?

July 27th, 2009

Get it started!

Like fridays post – it has been said before…. but if you have an idea sitting in the back of your mind, irritating you – get it started!

What are the next steps? Write them down and TAKE THEM

Why am I bringing this up today? Well this week marks another huge week for me:

  • Shipping my pre-orders of the The Best Ideas are Free.
  • Wrapping up videos for the book (huge undertaking).
  • Speaking on marketing (Topic: Why marketing just got small….real small) this friday (should have a video to share from it).
  • Getting someone onboard part time to assist with some of my marketing activities.

If I hadn’t chased ideas and put them into action none of this would be happening, now, today.

July 26th, 2009

It's been said before but….

This is the main reason you SHOULD blog:

Amongst the million ok dozen or so other reasons I have talked about…

(Video courtesy of Seth Godin & Tom Peters.  I also interviewed Tom Peters earlier this year.)

July 23rd, 2009

Going out on your own: Pursuing the Passion 2, 3 & 4

#2: Read lots!
Read lots and lots.  Read Autobiographies by other entrepreneurs who gave it a go. This helps your in untold ways (depending on your situation) – lessons, frames of reference, new perspectives.

#3: Tighten your belt
Whatever you were earning before, prepare to live on 1/3 of it.  And prepare to do for 6-9 months.  I know you think it sounds drastic, but ask anyone who has done this it sounds realistic. (You will be surprised at how much income you wasted before!)

#4: When do you quit? (your current job)
If possible get a fixed contract to go off (before you quit), this will help ease you into the process.  If you are the kind of person to procrastinate forever quit your job to put yourself in the deep end, in order to get you started faster.

July 22nd, 2009

The *Bonus* Prize

Retro TV Commercial

You can learn a lot from infomercials.

Yes they are corny.

Yes they are known for flogging rubbish and….

Yes they do work.

Just by law of survival they wouldn’t be around if they didn’t.

Often you will see they have ‘but wait there’s more!’ and a bonus is introduced.

You see they establish value to a point where customers are on the verge of making the decision to purchase then tip them over the edge to a purchase through bonuses.  It’s the unexpected value.

Now it’s not the only way to sell but it is something you can use in your toolset, finding bonus value you can deliver that your competitors can’t deliver (or haven’t anticipated) that can help set you apart from the pack.

It’s the Bonus Prize!

July 21st, 2009

The easiest people to sell to

Are those you have already sold to before.

Pick up the phone, ring all your current clients and previous clients.

What issues are they having? Can you help them? Maybe you can pitch an idea to them?

Looking after and obsessing about your current clients is much easier than trying to sell to a completely new client.

A potential client of mine is looking to turn a whole industry upside down, just by obsessing about their clients rather than always seeking the new client (as is the industry standard).  I think they’ll be quite successful…

July 20th, 2009

Have fun! Import products (and learn something new)

A simple business hack if you are a bit bored this week.

1) Jump on Alibaba.com.  Find five products you are interested in importing.  Contact each of the suppliers and order a some samples of each.

2) Setup a cheap local adwords campaign for the products you have sourced.  Point them towards a quick page of info about the product (collect emails of interest).

3) Finally once the products arrive, test one of the samples, sell the other on Ebay (or your local equivalent). You should be able to easily sell it for more than the total cost of both units, often making a tidy profit.

(Note: You can stop here, the next step is if you want to build a small business out of it.)

4) Review your adwords / traffic of your test websites.  Which has gained the most interest? Use that data to sell to a local retailer or setup a niche online store selling them.

5) Begin systemising, once you have sold a few start building some systems to automate sales and distribution.  Often you can get dropshippping (manufacturer ships direct to consumer).

Give it a go, have a bit of fun, I have done this every now and again made some good dollars but at the very least you’ll learn something.

(Passionate about local products? Do the reverse help a local manufacturer get their details on Alibaba and help them sell to the world.)

July 19th, 2009

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
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