It makes giving back a habit.
And that’s the best way to evoke change, is to make the things which are creating the change a habit (read Charles Duhigg). You often can’t control the outcome but you can control the inputs that go in to doing it.
That’s why, things like Toms monthly coffee is interesting. you can support the cause and in an ongoing fashion.
Set it up. and it becomes a habit.
I like it. If you do too, here’s some others I do: