It’s often a great way to achieve the result you desire faster, especially when the result requires input from external parties.
Such as raising money.
Pitching ideas.
Building distribution.
You learn as you go, maintains momentum and inevitably should lead to a conclusion sooner than later.
can make the sale on the spot.
I was reminded of that on a recent trip to Beijing when the classic opening line was “Is this your first time here?”. A simple question with an obvious answer but it creates a dialog and that’s all they’re keen to do initially. The sale of course comes later.
I’ve seen the same in many developing countries, they’re good as they can’t afford the procrastination most of us tolerate. If you ever need some business inspiration, go to one to find how people that have to think (and live) on their feet everyday do it. You’ll be amazed at what you learn.
And what your organisation adds massive value in.
It’s always a call you have to inevitably make.
A refreshing one though.
Get behind what you’re doing.
No one else is going to back you, if you don’t back yourself.
And if you can’t back yourself you’re not doing the right thing. Change.
No one will think less of you for it.
Is often hard.
Start with where you were, the initial problem or objective you were trying to achieve
List what you tried.
What failed miserably.
What worked a dream.
And then the end result.
Just start doing that, even if it’s bullet points, then you can tidy it up later.
I get a lot of ideas pitched to me, most are good, they get somewhere.
There’s a category that flounders.
It’s those that aren’t generous enough.
The idea is pitched to give most of the value to the the pitcher.
A great pitch communicates the value both parties will get out of it. That’s what you have to offer. You have something novel which will deliver your partner excess value. And that’s why people buy.
A coke doesn’t cost the $2 or $3 you pay, yet it seems great value, that’s because they’ve communicated that it’s worth much more than that. Would you buy cokes for $10?
Most likely not!
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Although but what scenarios would you?
Great video by Tom Peters in his Little Big Things Video series (an absolute must watch).
In essence curating your context, so that you’re in a place where you’re surrounded by people pushing themselves & pushing you.
Great analogy & a little change which can be very defining.