People like numbers
1,000,000 books sold
$25k/month
500 tonnes.
Numbers help provide a context and allows us to compare / contrast things.
Remember that and leverage it.
John Chow built his business off the back of showing people how to earn money off his blog.
Even once banned by google, he only grew, as people discussed the numbers.
Did you see how much John earned last month? its his highest month ever.
Share your numbers, especially the curious ones, with your customers. It may be worth talking about.