bwagy, the blog of Ben Young

That is, a place where you keep your ideas.

Ideas that are neat, novel but not quite right.  Even the ideas you do execute.

This is standard practice for Creatives, people whose careers live and die by their ideas.  But you don’t have to be one to do it.

It’s like a photo album, helps you see where your ideas have come from, where they’re going but most importantly act as a way of inspiring yourself when you need fresh ideas.

Whether it’s an actual bottom drawer, a notebook or Evernote.  Start it.