bwagy

Don’t you think?

“You don’t refine ideas, you refine the borders for within they need to operate”

You know the kind, “can’t do that, it’s not my job”.

It’s very easy (for me or anyone to say) they shouldn’t exist.

Truth be told, the fact that they exist in an organisation often reflects the companies culture.

However if you can change their attitude in such an environment, it’ll help, make the swing.

Reward initiative, reward ideas, reward risk.  Most of all reward those that sidestep their job description to get the job done.

It seems changing the colour of a hospital gown to skin colour significantly helps doctors ability to detect health problems (based on the change of colour of their skin).  Interesting huh?

Read the original here.

And along the same lines.

The fake bus stop in Germany outside a rest home.  As Alzheimer’s patients wander off (from the home) they go to bus stop to catch the next bus.  Of course buses don’t turn up but it acts as a capture point, whereby the nurses can assist them once they come back to reality.  Immoral or moral? I suggest a best case answer to a difficult problem.

Read more over here.

The point is, modifying  contextual factors can completely change the outcome.  Controlling the context to reach favourable outcomes.  The first helps doctors do their jobs better and the second helps nurses (and patients) deal with Alzheimer’s.

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(Thanks to Springwise & Radiolab for passing that on).

Infinitely easier.

You know the road, the steps, the ability to repeat.

However once you’ve repeated it a few times the value diminishes.

The same goes for Marketing Campaigns.

Fitness (doing the same course repeatedly has diminishing returns).

Business ideas….

But what if doing the same thing did the opposite – kept increasing? Like networking? Writing a blog? A framework that allows for opportunity of new ideas… rather than the exploitation of a singular idea.