Tag Archives: leverage

Buying the failure of millions for nothing?!? That's Open Source for you

July 7th, 2010

Weighing up the choice between a custom built system and open source? (assuming both are available).

It makes much more business sense to go with the open source version, that way you acquire a version that has grown off the back of failure, they’ve already made all the mistakes.

Building a custom system means it’s you that make all the mistakes and inherently pay for them.

WordPress (the engine behind this very blog) is a great example, by leveraging WordPress you tap into the collective knowledge & failiings of millions of installations.

Just a thought, open source is entirely applicable in business, especially when you realise that you’re buying the failure of millions.

Results 1 – 10 of about 19,100 for bwagy

May 3rd, 2010

That’s what shows up when I Google ‘bwagy’.

Amazing huh?

That’s 19,100 opportunities for me to capture people and then engage them.

I do remember when it was 7 results.  Most were typos at that point in time.

Keep in mind, as long as they don’t get deleted, this content will be there for ever.

Produced once, consumed over and over.

I’m not gloating, just saying, one by one it all adds up.  Each piece of content started with a thought, then a sentence, then a post.  The sum is greater than the individual parts… and I see that day by day more and more people stumbling across what I do.

Definitely food for thought.

Blogging Club: My first step towards leverage

October 15th, 2009

This isn’t my typical post, but it is relevant and follows up on What do I do? And what I’m working on.

Due to demand (and the inability to clone myself) I am opening up the opportunity for people to join a private blog whereby I can use my experience blogging to help you leverage your own efforts. Read on for more….

bwagy blogging club

I am offering a fixed price 12 week course to help you truly leverage blogging.

Please read on for what you get, who this is good for, how it will add value and what you need to do next.

You will get:

  • Weekly tips and action points on improving your blogging
  • How to strategically (and solidly) grow your blog & subscriber base
  • How to monetise and improve sales from blogging
  • How to measure what matters and what to do with that information
  • Learn the 20% that creates 80% of the results, blogging shouldn’t take up your whole day
  • Direct feedback loop with Ben, converse in private and with other members
  • Learn what software to use and why to use it
  • Find out the ways to leverage your efforts to benefit business for the next decade
  • Find out WHY readers will spread and share your content for you
  • Build a leverage system that will automatically build your traffic base for you.
  • How to find and source content ideas
  • Fine tuning your blog to build your brand
  • How blogging can decrease your online marketing expenditure

The list goes on and on. We will start at the basics and extrapolate from there.

Who is this good for?

  • Small businesses who wish to leverage the #1 marketing tool: blogging
  • Bloggers who have been frustrated at dismal results
  • People who like to learn from (and thus avoid) others mistakes
  • Freelancers, Soloentrepreneurs, home businesses whom can benefit from a strong local presence
  • Networkers or People who wish to make things happen in their career, blogging can help get your name out there
  • Online businesses who need to qualify leads
  • Startups (or companies in pre-startup phase) build buzz before you even launch
  • Professionals who rely (and want to grow) their personal brand
  • Corporates who need to be doing this but don’t know where to (or how to) start

Further you also:

  • Get direct access to me
  • Can ask questions which you can’t in a public format
  • Get access to private (and internal) documents, videos and podcasts
  • All members receive a copy of the bwagy blogging strategy, an action list to put your blogging on steroids today. (Valued at $199).  This is the outline of how I have grown my blog from nothing and how you can do the same.
  • Access to my networks to help you with the areas you struggle in. We will feature a few specialists to show you additional ways to grow your blog.
  • I will also make available technical help should you need it.

How does this put money directly in your own pocket?

  • Stop researching. Find out from my experience what you should be doing.
  • Avoid costly mistakes, you can spend months or years making basic mistakes.
  • Save time.
  • We will cover how to use blogging to build your business.
  • Increase sales & conversions from your blog.
  • Open the door to new opportunities, networks and business development (how can you put a price on that?).
  • Increase your charge out rate, by being known as a leader in your market you can charge more.

What are the outcomes?

  • Armed with a strategy to march forward with.
  • A permission asset for you to grow that attracts and qualifies leads.
  • A strategic approach to establish market dominance online.
  • An asset which helps build word of mouth AND brand equity.

All you have to do is step back and look at what I have created with this blog to see whether you can or can’t benefit from my experience.  Time is everything and instead of repeating the same mistakes that every blogger makes you can jump the queue (and your competition) by taking the course.

If you complete the course; follow the steps laid out and still don’t feel you have profited from the course email me [email protected] and I will give you a full refund.

What do you get if you sign up today?

  • Immediate access to my Blogging Strategy Document.
  • A secured spot.  The course kicks off November 2nd but we will make pre-training materials available beforehand.

There are three options (update: we revised pricing more info here):

  1. bwagy blogging club membership (plus blogging strategy) $399 nzd.
  2. Legends upgrade.  Bundle the course with a signed copy of my book The Best Ideas are Free and a half hour one to one phone session completed at an agreed time during the course. $599 nzd[Limit 10]. Update:
  3. Spread the payment out $133 nzd/month for 3 months.

What to do next?

Sign up here for immediate access to your blogging strategy and prepare for kick off November 2nd.

[Registrations close October 30th]

In summary:

  • We are offering an exclusive blog training course starting November 2nd.
  • You get weekly content helping you grow your blog (and your business).
  • It costs $599 nzd.

Sign up here.

I truly look forward to working with you and helping you leverage your blog.


– Ben

Did I mention you get to take away full pdfs of the course so you can carry on in your own time?


Ok time to stop, if you are serious about blogging, reread again and sign up.

Zoom in on what you're good at

September 7th, 2009

It’s easy for someone to say you should be doing blogging, or tweeting or vlogging…

You can’t.

You see you ought to zoom in on what you’re good at.

If you’re not good at writing – don’t write.

If you’re not good in front of the camera – don’t do it.

No time for tweeting – don’t do it.

There is ZERO value in using a tool if you don’t do it well.  Let me repeat that – zero value.  If you’re in the space you need to own it.

It’s the same old business principle, 80/20 analysis of what you’re good at, then push that button and keep pressing it.  That’s the smartest form of leverage.

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates