bwagy, the blog of Ben Young

“Our Vision is that no one is killed or injured in a Volvo in the year 2020″

Incredible, breathtaking to take that much responsibility – and to lead a company that way. It’s a mission grounded in the companies history of safety but also one that moves it forward to an inevitable future.

It made me think about this quote I saw on Twitter the other day, from a famous football coach Vince Lombardi:

Perfection is not attainable, but if we chase perfection we can catch excellence.

You can read more about the Volvo 2020 vision here.

Often it’s not achievable, so we give up, it’s not perfect!

You could however just get started, start with 20% of the vision, give it a go, then keep adding to it.

You’ll get buy in along the way, make some money but also give you some time to refine the vision to the market.

Don’t be disheartned if it’s not perfect, just remember you’re always wrong, your aim is to just be less wrong than you were yesterday.