bwagy

Update: The Young & Shand site is live now! (just updating post to capture search traffic).

As is the spirit of the blog – you all get the pre-pre-announcements.  Over the past year Duncan Shand & I have worked together on numerous projects (quite successfully) so much so that we have decided to join forces and create Young & Shand a Digital Agency.

Things will really kick off in the New Year (to give us time to enjoy the lovely kiwi summer) but keep an ear out.  We’ll be working on our Manifesto to give you guys (and everyone else) an idea of what we stand for.

It’s still early days yet but just a heads up…

ps

We are hiring! We need a Designer / Dev (Generalist) / Marketing Strategist.  More details to follow but can email ben@bwagy.com if anything is of interest.

#32: Time Out
Take time out. Have your limits. Keep home time, family time, your own time. This is essential.

#34: Reflection
Review and reflect every week, month and quarter to check your progress.

#35: KPIS
Set Key Performance Indicators and strive to achieve them.

Can someone please build a framework for store assistants to be able to quickly diagnose a customers intent?

Things like:

• Customer entered the store casually wandered around equates to casual shopping.
• Customer walked directly to a specific section and is browsing.
• Customer has one hand in pocket, or clasping handbag

I don’t know the specifics but a model so that store assistants can recognise the behaviour for a certain outcome then adjust their service accordingly. A win/win for both parties.

Wouldn’t be too hard, grab some security footage for a day, monitor what happens, classify users into purchasing behaviours, link to commonalities.  Test again with new footage.

You can be really really specific with your market.  In fact squeeze it.  Make it small enough that you can deliver insane value to this subset.

The intriguing thing? Once you get this market – because you’ve been so specific, delivered insane value, your customers help you grow the market.

By squeezing and focusing you can actually grow your original market.

A friend of mine is trying the ‘say yes to any social invite’ experiment – whereby instead of saying no to something out of the norm say yes and see what happens.

It’s a great idea, sure to create some great life experiences and remarkable stories.

Why not give it a try, pick something you tend to shy away from and say yes for the next three months…

Or have you already done it before?

Sales Techniques how do you sell someone on what you’ve got?

Honesty is the best tactic.  When you’re honest you feel confident in what you’re selling, it forces you to focus on customers that will receive excess value and builds a strong relationship with your customer.

You can apply the old tried and true sales circles etc but I’ll be honest they do work but they’re not for me.

In approaching sales in the back of my mind is:

• A best result is where the client receives excess value (and no that doesn’t have to be from me).
• If we don’t work today I want to have opportunity to work in future.
• I want motivated customers who want to work for the long term.
• I want clients I can proudly tell my friends about and that are going to help me in the long run.

Based on this thinking the sales techniques to trick / trap consumers isn’t the best approach.

Thus approacing each meeting with the idea:

• Best for client
• Both reap excessive value
• Be honest
• Straight up: this is what I’ve got, this is what it’ll do and here’s what you need to do next

Is going to arm you with a solid way to sell your product to the right people and grow your business.

Consumers are increasingly sophisticated they want to be looked after they can read a sales pitch and it makes them uncomfortable.  Transparency is the only winning approach.