Blog Interruption

May 27th, 2008

Blogs are supposed to be an awesome new strategy to get in touch with your audience.

Some firms are doing it successfully.

This is great, no interruption marketing. Users love it.

However if your blog isn’t consistent and on focus. You are interrupting your audience.

For example if i launch a new product and mention it on my blog. I am interrupting my audience. When my blog comes up in their reader they are expecting another great marketing post. Not shameless self promotion.

Let go and stop interrupting me. It’s annoying.

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