Comments on: Copy 101 http://blog.bwagy.com/copy-101/?utm_source=rss&utm_medium=rss&utm_campaign=copy-101 Fri, 03 Jun 2011 00:00:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Karl Rohdehttp://blog.bwagy.com/copy-101/comment-page-1/#comment-4289 Karl Rohde Wed, 30 Sep 2009 04:50:36 +0000 http://blog.bwagy.com/?p=2427#comment-4289 I think there are two other key points that make the list as follows:1. Here is your problem as I understand it 2. Here are your expectations 3. Here’s what I’ve got. 4. Here’s what it’ll do for you. 5. Here’s what I want you to do next.Usually, I would ask about expectations once they are a qualified lead. That way, they align your proposal with their expectations and substantially warm up to your proposal.Just my 2 cents ;) I think there are two other key points that make the list as follows:

1. Here is your problem as I understand it
2. Here are your expectations
3. Here’s what I’ve got.
4. Here’s what it’ll do for you.
5. Here’s what I want you to do next.

Usually, I would ask about expectations once they are a qualified lead. That way, they align your proposal with their expectations and substantially warm up to your proposal.

Just my 2 cents ;)

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