Distracting the user

July 30th, 2013

Malls are great at this, they’re specifically designed to take you the long way.  Escalators that are easy to go up, tiresome to go down.  Toilets at either end of the mall.

This works well for the mall, not so much for the user.

Like lines at a concert, people will naturally be guided by you, if you guide them.

Whether it’s:

  • Your onboarding process, once someone joins the team
  • A support request
  • The first 90 day experience of your customers

Simulate that process – is that really what you want people going through?

Related Posts

Comments are closed.

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates