Comments on: Dodgy Marketing, it always bites you in the butt http://blog.bwagy.com/dodgy-marketing-it-always-bites-you-in-the-butt/?utm_source=rss&utm_medium=rss&utm_campaign=dodgy-marketing-it-always-bites-you-in-the-butt Fri, 03 Jun 2011 00:00:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jo Clarkhttp://blog.bwagy.com/dodgy-marketing-it-always-bites-you-in-the-butt/comment-page-1/#comment-4442 Jo Clark Wed, 03 Feb 2010 23:50:06 +0000 http://blog.bwagy.com/?p=2860#comment-4442 Hi BenThanks for your last comment - we did apologise in the Herald last week for the error on our A-Frame outside the Auckland City branch - the offer is 1st 8 weeks for $80 when you join on a 12 month membership, and is very clear on all or our other advertising (currently on ZM & Classic Hits). The other statement is actually incorrect - you do receive your 1st 8 weeks for $80 and then sign up for another 10 months on the rate you choose according to which membership option it is.In no way did we mean to mislead anyone - the offer is fantastic value as its stands without having to hide anything - only $10 a week for your first 2 months and no joining fee! Most gym users would agree I am sure!Please also note that as a not-for-profit organisation the revenue from fitness memberships supports our community programmes such as youth development - we are not out to make a fast buck for our own pockets.Hope that clears things up! Thanks Jo Clark General Manager Fitness & Training YMCA Auckland Hi Ben

Thanks for your last comment – we did apologise in the Herald last week for the error on our A-Frame outside the Auckland City branch – the offer is 1st 8 weeks for $80 when you join on a 12 month membership, and is very clear on all or our other advertising (currently on ZM & Classic Hits). The other statement is actually incorrect – you do receive your 1st 8 weeks for $80 and then sign up for another 10 months on the rate you choose according to which membership option it is.

In no way did we mean to mislead anyone – the offer is fantastic value as its stands without having to hide anything – only $10 a week for your first 2 months and no joining fee! Most gym users would agree I am sure!

Please also note that as a not-for-profit organisation the revenue from fitness memberships supports our community programmes such as youth development – we are not out to make a fast buck for our own pockets.

Hope that clears things up!
Thanks
Jo Clark
General Manager Fitness & Training
YMCA Auckland

]]> By: Ben Younghttp://blog.bwagy.com/dodgy-marketing-it-always-bites-you-in-the-butt/comment-page-1/#comment-4435 Ben Young Thu, 28 Jan 2010 19:31:02 +0000 http://blog.bwagy.com/?p=2860#comment-4435 Thanks guys for your comments - as Duncan said "if your offer needs one, your offer needs work". The second you put the asterisk on there you lose strength in your message.As a bit of an update YMCA apparently responded: "Jo Clark from YMCA says its current promotion is a 'first eight weeks for $80 gym membership' deal (on a 12-month membership) and apologises for the oversight on a billboard at their City Club which mistakenly left out the "first"."Good on them for coming forward and setting the record straight. Thanks guys for your comments – as Duncan said “if your offer needs one, your offer needs work”. The second you put the asterisk on there you lose strength in your message.

As a bit of an update YMCA apparently responded:
“Jo Clark from YMCA says its current promotion is a ‘first eight weeks for $80 gym membership’ deal (on a 12-month membership) and apologises for the oversight on a billboard at their City Club which mistakenly left out the “first”.”

Good on them for coming forward and setting the record straight.

]]> By: Robert Lhttp://blog.bwagy.com/dodgy-marketing-it-always-bites-you-in-the-butt/comment-page-1/#comment-4434 Robert L Wed, 27 Jan 2010 09:43:17 +0000 http://blog.bwagy.com/?p=2860#comment-4434 Have seen so many people including myself see an offer then on further investigation find out you get ripped off or have to pay for extra's. The absolute worst at this in the airline industry is Ryan Air. Air New Zealand compare quite favourably compared to them but hidden charges on special offers can bite consumers really hard. Have seen so many people including myself see an offer then on further investigation find out you get ripped off or have to pay for extra’s. The absolute worst at this in the airline industry is Ryan Air.
Air New Zealand compare quite favourably compared to them but hidden charges on special offers can bite consumers really hard.

]]> By: Duncanhttp://blog.bwagy.com/dodgy-marketing-it-always-bites-you-in-the-butt/comment-page-1/#comment-4433 Duncan Wed, 27 Jan 2010 03:08:07 +0000 http://blog.bwagy.com/?p=2860#comment-4433 Couldn't agree more Ben. Down with the asterisk!If your offer needs one, your offer needs work. Couldn’t agree more Ben. Down with the asterisk!

If your offer needs one, your offer needs work.

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